Ad Campaigns
Zee5’s Hisaab Barabar gets a fresh twist with Paytm’s Soundbox-powered campaign
MUMBAI : Home-grown streaming platform Zee5 has teamed up with Paytm, the trailblazer in mobile payments and Soundbox techy, to launch a groundbreaking promotional campaign for its latest original film, Hisaab Barabar, featuring R. Madhavan.
The campaign, which took place across 100+ cities, including key metro and Hindi-speaking regions, greeted Paytm Soundbox users with personalised audio messages from Madhavan when making payments. The initiative transformed everyday transactions into an engaging film promotion, resonating deeply with audiences and bringing the film’s themes of financial transparency and trust to life.
Hisaab Barabar is a gripping drama focused on the consequences of financial fraud, aligning closely with Paytm’s ethos of promoting accountability in financial transactions. The collaboration showcases how modern technology can blend entertainment with everyday experiences, creating memorable moments for users.
Zee5 vice president of Marketing Shresth Gupta commented, ‘This campaign seamlessly integrates entertainment with daily life, demonstrating how tech innovations can connect brands and consumers in a meaningful way.’
A Paytm spokesperson added: ‘We are excited to see the Soundbox being utilised as a creative marketing tool, proving that technology can transform everyday interactions into impactful experiences.’
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
