MAM
ZEE5 head marketing – SVOD & music Reilly Rebello moves on
Mumbai: ZEE5 head marketing – SVOD & music Reilly Rebello has moved on from the platform and has joined Zoey’s All Natural as co-founder. At Zoey’s All Natural, he would be at the helm of the branding and marketing of the company.
Rebello announced his departure from ZEE5 through a LinkedIn post and said, “ZEE5 was one hell of a ride. We rolled up our sleeves and dug our heels in every day, we learnt and unlearnt every day, and we celebrated the little and big wins every day. And for this, I will forever be grateful to the people I worked with—most of all to Tarun Katial for his never-ending support, belief, and vision in the bigger goal. And to the team, without whom I would not have been able to achieve even half of what I did. Now it’s time for me to move on from the corporate sector and leap into entrepreneurship once again. This time into the world of health and healthy foods. I’ve joined Zoey’s All Natural as co-founder and will work towards helping people change to more natural and healthier eating habits.”
Rebello has around 18 years of professional experience having worked with companies like Mudra Communications, VGC Advertising, Saatchi & Saatchi Advertising, etc. He had joined ZEE5 in January 2019 from Aditya Birla Health Insurance Company. He has also co-founded a niche e-commerce venture that ran for two years.
MAM
Ganesh Chana Sattu ropes in Ravindra Jadeja for new campaign
Cricketing all-rounder fronts ‘unnatural energy’ push for high-protein roasted gram flour drink.
MUMBAI: Ganesh Chana Sattu has just bowled a natural Yorker that feels positively superhuman and Ravindra Jadeja is the man delivering it. The nutrient-rich, high-protein roasted gram flour brand has launched a fresh campaign featuring the Indian cricketing legend. Conceptualised by TBWA\ Lintas, the campaign playfully explores how something truly natural can unlock extraordinary energy, using extreme visual exaggeration and Jadeja’s larger-than-life athleticism to show the power of sattu in action.
Rather than relying on dramatic storytelling, the film celebrates sattu as an age-old, completely natural ingredient that delivers performance so effective it borders on the unbelievable. It positions the drink as a refreshing, cool fuel for the body perfect for a generation seeking honest, high-protein nutrition without the hype.
Ganesh Consumer Products Limited director Devansh Mimani said, “Sattu has always been valued for its nutritional goodness. With this campaign, we wanted to showcase that energy in an engaging way. Ravindra Jadeja’s personality and athleticism helped us bring alive the idea that a natural drink can power seemingly unbelievable energy.”
TBWA\ Lintas unit creative director Tritirtha Chatterjee added, “The thought was to position Ganesh Sattu as a refreshing, cool drink that naturally powers the body. Ravindra Jadeja was the perfect fit to bring this idea alive. As an all-rounder, his game demands constant energy across batting, bowling and fielding.”
The campaign is now live across TV, digital platforms and social media channels, aiming to boost both brand awareness and product consideration among consumers looking for natural, high-protein alternatives.
In a category full of flashy promises, Ganesh Chana Sattu is quietly reminding everyone that sometimes the most powerful fuel comes from the simplest, most honest ingredients. With Jadeja on board, the brand has found the perfect all-rounder to prove that real energy doesn’t need artificial boosts, it just needs the right sattu.
