MAM
Zee TV, Sab gain in week 46 TAM ratings
MUMBAI: Week 46 of TAM TV ratings has not brought much happiness for the General Entertainment Channels (GEC) as most of them have seen a drop in its ratings. However, there are few gainers as well — Zee TV scored 440,447 GVTs (428,610) but maintains its number three position; Sab at number five turned out to be the second gainer with 315,637 GVTs (310,534).
Star Plus continued to lead the ratings chart despite of witnessing a drop in its score — 529,193 GVTs (536,270). Colors also maintained its number two position with 479,010 GVTs (486,423). Life OK too remained at number four with 340,200 GVTs (344,624) followed by Sab. Sony that escalated to number five last week is back to its number six position with 297,801 GVTs (341,054).
Star Plus that is leading the chart witnessed few variations in the ratings of its popular shows — Diya Aur Baati Hum registered 11,223 TVTs (10,921), Yeh Rishta Kya Kehlata Hai too registered 7,335 TVTs (7,039). However, Pyar Ka Dard Hai maintained a stable position with 7,774 TVTs (7,754). Sath Nibhana Saathiya, one of the most popular shows in the pre-primetime slot trudged with 7,708 TVTs (7,518). The epic series Mahabharat too registered 5,807 TVTs (5,475). The ratings of Saraswati Chandra also didn’t see much change with 5,111 TVTs (5,170). The channel’s recently launched popular celebrity dance reality show Nach Baliye witnessed a drop in its ratings and registered 4,741 TVTs (6,034).
There are few surprises in store for Colors’ as well. Its longest running fiction series, Balika Vadhu saw a dip and generated 7,298 TVTs (7,581), while Madhubala – Ek Ishq Ek Junoon scored 4,473 TVTs (4,594). Uttaran, another popular show on the channel also witnessed a significant rise and rated 4,096 TVTs (3,690). Comedy Nights with Kapil that has become one of the most popular shows across channels of late witnessed a huge rise with 8,588 TVTs (7,357), but contrarily, the much hyped Indian adaptation of the international series 24 starring Anil Kapoor saw a dip and scored 2,881 TVTs (3,222). The Bigg Boss bickering seems to be getting really popular as the celebrity reality show has again witnessed a slight increase in its ratings and marked 5,316 TVTs (5,133).
Zee TV’s period drama Jodha Akbar and sitcom Bh Se Bhade seems to have worked some wonders for the channel. While the former registered 9,176 TVTs (8,989), the former too witnessed a rise with 2,080 TVTs (1,735). Even the channel’s fictional offering Qubool Hai witnessed a hike and registered 5,646 TVTs (5,397). Pavitra Rishta generated 4,879 TVTs (4,345), while its drama series, Do Dil Bandhe Ek Dori Se registered 5,622 TVTs (5,159). Its popular dance reality show, Dance India Dance 4 scored 5,075 TVTs (3,806) on Saturday and 5,547 TVTs (5,550) on a Sunday.
Life OK witnessed a rise in its popular mythological series Mahadev. It scored 3,693 TVTs (3,073). Ek Boond Ishq also saw a massive rise and registered 3,112 TVTs (2,528). Shapath too seems to be becoming a favourite among the viewers. It generated 4,392 TVTs (3,418). Do Dil Ek Jaan registered 1,472 TVTs (1,438) while crime-based show Savdhaan India generated 2,848 TVTs (2,730). The channel’s new entrant Tumhari Paakhi saw a decent opening with 2,068 TVTs.
Sab’s fiction show, Taarak Mehta Ka Ooltah Chashmah continues to get viewership as with 7,782 TVTs (7,135) it leads among all its other shows. Even Chidiya Ghar saw a significant rise and generated 3,265 TVTs (2,836). Lapataganj generated 1,986 TVTs (1,894) and Baalveer registered 3,134 TVTs (2,375).
At the sixth position, Sony witnessed a drop in the ratings of its longest running crime series CID — 4,744 TVTs (5,501). Crime Patrol could manage only 3,887 TVTs (4,284). The channel’s historical show Maharana Pratap garnered 2,922 TVTs (2,668), while quiz show KBC witnessed a drop and recorded 3,738 TVTs (4,029). Other fiction shows either maintained a stable position or dipped marginally during the week. Its new horror flick, Bhoot Aaya registered 1,792 TVTs (1,583).
In the movie channel genre, Zee Cinema reported 185,759 GVTs (218,568); Star Gold witnessed a drop and registered 174,020 TVTs (217,861) and Movies OK scored 130,641 TVTs (138,425). On the other hand, &pictures garnered 77,910 TVTs (71,225), Zee Anmol registered 44,457 TVTs (41,776) and Max scored 173,908 TVTs (197,869).
While the GECs have maintained their positions this week, let’s see what’s in store for the channels in the coming weeks.
Brands
Wipro hires 7,500 freshers, withholds FY27 hiring outlook
Profit rises to Rs 3,522 crore, Rs 15,000 crore buyback announced.
MUMBAI- Hiring may be on, but visibility is off, Wipro is adding talent even as it pauses the crystal ball. The company hired 7,500 freshers in FY26 but stopped short of offering any hiring outlook for FY27, underscoring the uncertainty gripping the IT services sector as it pivots towards an AI-led operating model.
The disclosure came alongside its fourth-quarter earnings, where management flagged volatile demand conditions and refrained from committing to future workforce expansion. Chief human resources officer Saurabh Govil noted that over 3,000 of the total hires were onboarded in the March quarter alone, signalling continued intake despite a lack of clarity on deployment pipelines.
This divergence active hiring without forward guidance reflects a broader industry pattern where talent acquisition continues even as deal conversions remain uneven and client spending cycles stretch. Wipro expects its IT services revenue for the June quarter to range between a decline of 2 per cent and flat growth sequentially in constant currency terms, reinforcing near-term caution.
Chief executive officer Srini Pallia pointed to artificial intelligence as both a disruptor and an opportunity. He said evolving client priorities are pushing the company towards outcome-driven engagements, with Wipro increasingly focusing on a services-as-software model through its AI Native Business and Platforms unit. The shift marks a structural change from traditional headcount-led growth to AI-enabled delivery frameworks.
The company has already committed over $1 billion to its AI ecosystem, with investors closely watching how these investments translate into revenue. For now, the numbers present a mixed picture. Net profit rose sequentially to Rs 3,522 crore, while revenue grew 3 per cent to Rs 24,236 crore. However, core IT services performance remained under pressure, with full-year revenue declining 0.3 per cent in dollar terms and 1.6 per cent in constant currency.
Large deal bookings offered a counterpoint, rising 45.4 per cent year-on-year to $7.8 billion, highlighting a widening gap between deal wins and actual revenue realisation. On a quarterly basis, IT services revenue slipped 1.2 per cent sequentially, signalling continued softness in execution.
Margins, however, told a more optimistic story. Operating margins expanded to 17.3 per cent in the fourth quarter, up from 14.8 per cent in the previous quarter, reflecting improved cost discipline. That said, the company cautioned that upcoming wage hikes and the ramp-up of large deals could exert pressure going forward.
Attrition stood at 13.8 per cent in the March quarter, indicating stabilisation after periods of elevated churn. Alongside its earnings, Wipro also announced a Rs 15,000 crore share buyback, reinforcing its focus on shareholder returns, with a payout ratio of 88 per cent over the past three years.
Taken together, the numbers capture a company in transition investing in AI, maintaining hiring momentum, but navigating a demand environment where growth is uneven and visibility remains limited.
