Ad Campaigns
Yatra promotes travel in evergreen Bollywood style
MUMBAI: Online travel portal Yatra has launched its new series of advertisement commercials featuring brand ambassador Ranbir Kapoor.
The new TVCs present two unique customer friendly features in an entertaining manner using evergreen Bollywood movie songs with tailored lyrics. The ads have been created with a light-hearted and humorous tonality, making them fun to watch. The hummable ads also feature a ‘karaoke’ style format for those who wish to sing along.
Conceptualised by Ogilvy & Mather, the ad films reflect an exquisite blend of the contemporary world with the vintage charm of Indian cinema. Keeping in mind Yatra’s endeavour to make travel hassle-free, seamless and value adding to travellers, the two films highlight its eCash loyalty program, and its unique feature of protecting customers from a drop in airfare post them making a booking. eCash now not only gets a traveller discounts on future bookings, but is also transferable to friends and family, as well as convertible into shopping vouchers from Yatra’s partners. The ads feature Kapoor grooving to Clinton Cerejo’s beats, who has reworked the evergreen and classic tunes in his own inimitable way. This not only captivates the audiences by getting them to smile and hum along, but also reinforces Yatra’s brand message of being ‘India ka travel planner’.
Commenting on the new TVC series, Yatra COO (B2C) Sharat Dhall says, “We are focused on innovating in terms of customer features and benefits, and this set of ads highlight two such industry first features–eCash loyalty points and the airfare-drop protection. With these films we are looking to attract new users to our fold, while retaining the connection with our existing customer base. The ads capture the best of Bollywood – entertaining, yet with a key consumer message, and hopefully will strike a chord with the audience.”
Sharing his experience of working on the TVCs, Kapoor mentions, “Yatra has always managed to surprise me with its innovative ideas of engaging with travellers. I am delighted to also get the opportunity to pay a tribute to the evergreen members of my family via these unforgettably classic songs that are a part of these ads. It is a matter of honour and pride as Yatra’s brand ambassador.”
Ogilvy & Mather, Kolkata creative head Dhruv Mookerji remarks, “Bollywood has left a lasting impression on the cultural psyche of the nation. And with Ranbir Kapoor as the brand ambassador of Yatra, it seemed a perfect fit to merge the unique positioning of Yatra with the great musical legacy of the Kapoor khandan.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
