MAM
Yatin Mehrishi appointed as CEO of Mirchi, ENIL
Mumbai: Entertainment Network India’s (ENIL) Mirchi, one of India’s largest city-centric music and entertainment companies, has strengthened its leadership position as it has announced the appointment of Yatish Mehrishi as its CEO.
Prashant Pandey, who was previously managing director & CEO of Mirchi, ENIL, will continue his role and duties as managing director.
Mehrishi will be spearheading the company’s performance across all dimensions and will continue to ensure Mirchi remains the audience’s go-to destination for all things music and entertainment.
He is a seasoned professional with over 23 years of experience across diverse sectors spanning FMCG, telecom, and fashion, having worked with organisations like Pepsico, Motorola, and Arvind Fashions, which was his previous stint as chief revenue officer.
Having worked with ENIL earlier for 11 years as chief operating officer, he brings with him a rich experience and a strong understanding of the radio, media & entertainment industry.
Commenting on Mehrishi’s appointment, BCCL managing director Vineet Jain said, “Over the past 20 years, Mirchi has evolved into a multi-platform, multi-format brand that has a presence across FM, live, and digital realms. In line with Mirchi’s new transformational journey, I am confident that Yatish’s return to ENIL will help accelerate our journey of being a digital-first brand.”
Commenting on his new role, Mehrishi said, “I am super excited to be back with ENIL. For years, Mirchi has been the consumers’ go-to for music and entertainment, dominating the audio industry, and now, with its new app, Mirchi Plus, it is set to redefine the audio entertainment industry further. With the recent shift in consumer behaviour towards digital, I am looking forward to championing Mirchi’s digital journey and replicating our radio journey’s success.”
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
