MAM
Instamart appoints Gautam Swaroop as Chief Business Officer
Former OYO executive to lead commercial growth as quick commerce race heats up
MUMBAI: In quick commerce, speed may win the order but leadership shapes the journey. Instamart is strengthening its leadership bench with the appointment of Gautam Swaroop as Chief Business Officer (CBO) as the platform sharpens its focus on growth amid intensifying competition in India’s fast-evolving quick commerce market.
In his new role, Swaroop will oversee Instamart’s commercial operations, including customer-led growth, category management, brand partnerships and business expansion, as the Swiggy-owned platform broadens its assortment and competes for a larger share of everyday consumer spending.
Swaroop brings more than two decades of experience spanning consulting, pharmaceuticals and technology. He began his career at McKinsey & Company, where he spent 10 years driving strategy and operational transformation initiatives. He later joined Dr. Reddy’s Laboratories, helping scale its emerging markets business from $37 million to $190 million in revenue.
Most recently, Swaroop served as CEO of OYO’s international business, where he led operations across the US, UK, Europe, China and Latin America, steering the global portfolio to profitability.
The appointment comes as India’s quick commerce sector enters an increasingly competitive phase, with players investing aggressively in leadership, technology, product assortment and brand partnerships to strengthen customer loyalty beyond grocery deliveries.
Instamart is simultaneously expanding its leadership team across key business functions. Alongside Swaroop, the company has appointed Srikar Adavi as Vice President, Ad Monetisation, and Hardeep Kaur as Assistant Vice President, Category (FMCG), signalling a broader organisational push to support its next phase of growth.
The latest leadership changes reflect Instamart’s ambition to deepen consumer engagement, strengthen relationships with brand partners and expand into new consumption occasions as competition intensifies across India’s rapidly growing quick commerce ecosystem.
