Yahoo! appoints MediaVest as its AOR

MUMBAI: MediaVest, a division of Starcom MediaVest Group (SMG), has been appointed as the media agency-on-record by Yahoo!.
 
Mindshare was handling the Yahoo! account globally.

In October 2010, the account was moved to MediaVest in the US.

Subsequently, the Internet giant has moved its business to MediaVest across eight countries in Asia.
 
In India, the account will be managed by the agency‘s Delhi office.
 
MediaVest will be the strategic lead and counsel for the digital media company’s media planning and buying across Taiwan, Hong Kong, Korea, India, Indonesia, Philippines, Vietnam and Singapore.