MAM
Xiaomi creates an industry first AI powered Knockout Bot for Redmi K20 series
MUMBAI: Interactive Avenues – A Reprise Network Company and Xiaomi’s digital agency created an industry first Knockout Bot for the launch of Redmi K20 series. Redmi K20 series is one of the latest flagship offerings from Xiaomi India and has been one of the most anticipated launches of the year because of its features and pricing.
The Knockout Bot is an innovative and strategic solution that let customers know everything about the device through an immersive chat as if they were at the store or talking to a friend. The agency used Artificial Intelligence and created a chatbot – within the banner ads. The Redmi Knockout Bot made personalised recommendations and gave relevant details based on audience interests through one-on-one chats.
Talking about the Knockout Bot, Sivakumar Ramamoorthy, Head Digital Marketing, Xiaomi, India, said, “It’s not every day that a brand launches a smartphone that is powered by one of the fastest processors in the world. This fact made it evident that the internet was going to be blown away when the Redmi K20 series launched. To stand out in a sea of digital conversations, we knew the need for adding value was important. This is when Interactive Avenues, our digital partners, supported us in introducing the Knockout Bot to the world while taking the programmatic route.”
He further added, “Google Network made it easy to reach out to the right audience while CM played an important role in measuring the success. We reached out to our audience with the bot and took care of two main objectives – celebrated features of the Redmi K20 Pro; & answered any query that they might have had, with the help of predetermined keywords fed to the AI. A smartphone that knocked the living daylights of the nation, with the build quality, technology, and price, deserved a Knockout Bot to knockout any doubts they had.”
The Knockout Bot appears in digital feeds of the audiences on display banners conversing with audiences using Artificial Intelligence – having interactions that are plugged to keywords related to Redmi K20.
Aparna Tadikonda EVP – Interactive Avenues – a Reprise network company said, “The magical formula for a successful digital campaign today is adding logic to innovative ideas and sprinkling just the right amount of creative madness. When we used this formula to launch Redmi K20 Pro series, the Knockout Bot was born. The rich and immersive experience reimagined the way display advertising works, while the AI in the banner added more relevance to the consumer journey and provided personalised responses to all their queries and made them come back with more.”
With a reach of 11M unique users, a total of 30M impression served & a 15% interaction rate, we can confirm – the knockout banner bot truly knocked out any doubts the users might have had, about the Redmi K20 Pro.
MAM
Infectious Advertising promotes Siddhartha Singh to CEO and managing partner
Leadership reshuffle sees Nisha Singhania shift focus to strategy and growth
MUMBAI: Infectious Advertising has elevated Siddhartha Singh to chief executive officer and managing partner, marking a key leadership transition at the independent agency.
Singh, who previously served as chief operating officer, has been credited with strengthening the agency’s operational framework and deepening client relationships during a phase of sustained growth. His elevation signals a continued push towards integrating strategy and creativity while scaling the business.
As part of the reshuffle, Nisha Singhania, co-founder and managing partner, will step away from day-to-day executive responsibilities to focus on strategic initiatives and the agency’s next growth phase.
Infectious Advertising co-founders and managing partners Nisha Singhania and Ramanuj Shastry said, “Siddhartha understands both the ambition and the soul of this agency. This elevation reflects the trust he has earned over the years.”
Infectious Advertising chief executive officer Siddhartha Singh said, “Infectious has always been about creating work that people care about. I’m humbled by the trust and excited to lead the agency at a time when there is a significant opportunity to create real impact.”
In his new role, Singh will work closely with the founders to steer the agency’s next phase, with a focus on deeper strategic integration, long-term client partnerships, and continued investment in talent and culture.
The transition underscores the agency’s emphasis on internal leadership development as it looks to build a future-ready organisation anchored in its core values.
