Brands
Priyamvada Jagia named India brand marketing head for Armani at Fossil
BANGALORE: Priyamvada Jagia has swapped pixels for polish. The former Xiaomi India product marketing leader has been appointed India brand marketing head for Armani Brands at Fossil Group, Inc., taking charge of Emporio Armani and Armani Exchange watches and jewellery at Fossil India. In her new role, Jagia will steer brand strategy, integrated campaigns and market execution to sharpen Armani’s presence in India’s premium fashion and lifestyle space.
It marks a decisive shift from high-speed consumer technology to the measured elegance of luxury branding. After more than five years at Xiaomi India, where she worked across blockbuster smartphone launches, celebrity campaigns and high-impact festive marketing, Jagia has now entered what she calls her phase of reinvention.
Reflecting on the move, she described 2025 as a year of transition and strategic change, one that nudged her towards fashion and luxury. As 2026 begins, she says she looks ahead with renewed energy and gratitude for the mentors and teams that shaped her journey.
At Xiaomi, Jagia played a key role in defining go-to-market strategies, positioning new products and running large-scale campaigns across television, digital, retail and quick commerce. Her work spanned flagship launches such as Xiaomi 14 and CIVI, festive drives like Diwali With Mi, and celebrity-led initiatives featuring Disha Patani. She also contributed to Xiaomi’s rapid growth in the 5G segment through end-to-end launch planning and inventive marketing formats.
At Fossil India, her focus shifts to building desire rather than driving specs. With Armani’s watches and jewellery sitting at the intersection of fashion and aspiration, Jagia will look to blend storytelling, style and strategic execution to connect with India’s evolving luxury consumer.
From tech hustle to timeless glamour, her career arc signals how modern marketers are crossing categories, and rewriting the rules as they go.
Brands
Lululemon picks former Nike executive to be its next chief
Heidi O’Neill, who helped grow Nike into a $45 billion giant, will take the top job in September
CANADA: Lululemon has found its next chief executive, and she comes with serious credentials. The athleisure giant named Heidi O’Neill as its new CEO on Wednesday, ending a search that has left the company running on interim leadership since earlier this year. O’Neill will take charge on September 8, 2026, based out of Vancouver, and will join the board on the same day.
O’Neill brings more than three decades of experience across performance apparel, footwear and sport. The bulk of that time was spent at Nike, where she was a central figure in one of corporate sport’s great growth stories, helping take the company from a $9 billion business to a $45 billion global powerhouse. She oversaw product pipelines, brand strategy and consumer connections, and played a significant role in shaping how Nike spoke to athletes around the world. Earlier in her career, she worked in marketing for the Dockers brand at Levi Strauss. She also brings boardroom experience from Spotify Technology, Hyatt Hotels and Lithia and Driveway.
The board was unequivocal in its enthusiasm. “We selected Heidi because of the breadth of her experience, her demonstrated success delivering breakthrough ideas and initiatives at scale, and her ability to be a knowledgeable change and growth agent,” said Marti Morfitt, executive chair of Lululemon’s board.
O’Neill, for her part, was bullish. “Lululemon is an iconic brand with something rare: genuine guest love, a product ethos rooted in innovation, and a global platform still in the early stages of its potential,” she said. “My job will be to accelerate product breakthroughs, deepen the brand’s cultural relevance, and unlock growth in markets around the world.”
Until she arrives, Meghan Frank and André Maestrini will continue as interim co-CEOs, before returning to their previous senior leadership roles once O’Neill steps in.
Lululemon is betting that a Nike veteran who helped build one of the world’s most powerful sports brands can do something similar for an athleisure label that has genuine love from its customers but is still chasing its full global potential. O’Neill has done it before at scale. The question now is whether she can do it again.
