MAM
Wrap2Earn debuts BuzzOmni a quantum leap in the world of advertising
Mumbai: Wrap2Earn, a trailblazer in the world of out-of-home (OOH) advertising, takes a giant leap forward with the launch of its new independent media agency. Building on the success of LytAds in the realm of Digital OOH, Wrap2Earn expands its horizons with BuzzOmni, a one-stop solution for all media advertising needs.
BuzzOmni stands as a testament to Wrap2Earn’s commitment to innovation, technology, and creating value for its advertising partners. With a bold vision to harness technology, BuzzOmni is set to redefine the advertising landscape, allowing brands to roll out nationwide campaigns efficiently.
“BuzzOmni is the culmination of the success stories of ‘Wrap2earn’ and ‘LytAds’; ventures that have quickly made an indelible mark on the advertising landscape in India. Our journey doesn’t start from scratch; it’s built upon a foundation of proven expertise. As we evolve, we carry with us the learnings and triumphs that have shaped our path.” said, Wrap2Earn founder of Elmer Dsilva.
BuzzOmni is focused on customer satisfaction and nurturing win-win relationships. Their competitive edge is backed by strong nationwide vendor relationships. The business development team has over 80 years of collective experience in the advertising industry and is spearheaded by Sanjay Malkani, a veteran in the outdoor industry.
The company’s tech-focused approach is exemplified by its unique status as India’s only transit media advertising firm with integrated analytics capabilities. “Our tech-driven approach is what has set us apart. We have built technology to help brands plan and buy media efficiently. We are also working with industry leaders to deliver data-driven insights to our advertising partners.” said Wrap2Earn co-founder and CTO Manuel Fernandes.
The launch of BuzzOmni marks a pivotal moment in the advertising industry. As the company gains momentum, it is committed to continuous innovation, pushing boundaries, and delivering results that elevate brands to new heights. Our mission reflects this ethos: “We’re not just advertisers, we’re creators! With every interaction, we look to create value for our advertiser partners. Every campaign we curate is designed not just to promote products, but to forge meaningful connections between brands and their audiences. With us, your advertising aspirations are not just met; they’re exceeded.” said Jyotiba Patil partner & head of business strategy.
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Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
