MAM
Brands get a ride as Wrap2earn and Moove hit the road together
MUMBAI: Advertising is getting a fresh set of wheels. Wrap2earn Technologies Pvt. Ltd. has driven into a new national partnership with Moove, turning some of India’s busiest ride-hailing vehicles into moving media assets across Mumbai, Delhi NCR, Bengaluru and Hyderabad.
Under the agreement, Wrap2earn becomes the exclusive partner managing interior and exterior advertising across Moove’s high-occupancy fleet operating on the Uber India platform. The tie-up transforms everyday commercial vehicles into high-frequency, high-visibility brand touchpoints navigating India’s most congested urban corridors.
The deal lands close on the heels of Wrap2earn securing exclusive advertising rights on the Uber Shuttle fleet nationwide, sharply expanding its footprint in the fast-growing transit media space. With both Uber Shuttle and Moove now on board, the company is building a sizeable mobility-led advertising ecosystem designed for scale, repetition and urban impact.
What makes the partnership tick is utilisation. Moove operates one of the country’s highest driver-occupancy fleets, ensuring vehicles spend more time on the road than parked off it. Wrap2Earn plugs into this constant movement to deliver consistent brand exposure, converting kilometres travelled into measurable media value. The result is a performance-led alliance built around visibility, frequency and reach.
Announcing the partnership, Wrap2earn founder and CEO Elmer Dsilva said the collaboration strengthens the company’s ambition to build India’s most impactful transit media network, pairing Moove’s fleet performance with Wrap2Earn’s growing mobility portfolio.
Moove regional managing director for India and South Asia Binod Mishra noted that the partnership opens up a premium advertising channel while creating incremental earning opportunities for drivers, positioning the fleet as a credible route for brands looking to engage urban and high-value audiences. Director of operations Naved Ansari added that the model supports Moove’s longer-term goal of improving customer earnings as drivers move towards eventual vehicle ownership.
For advertisers, the pitch is straightforward: city-wide exposure, repeated impressions, premium routes and data-led reach, all delivered through vehicles that rarely sit still. As mobility-first advertising gains momentum, the Wrap2earn–Moove alliance signals that the fastest-growing billboards in Indian cities may no longer be fixed to a pole, but rolling through traffic instead.
MAM
Dish TV shareholders approve three independent directors
99.49 per cent vote of confidence strengthens board as company expands into connected TV, e-commerce and OTT.
MUMBAI: Dish TV has just been served a near-perfect vote of confidence and the shareholders have dished it out in style. Shareholders of the DTH operator have approved the appointment of three new Independent Directors with an overwhelming 99.49 per cent approval. The three appointees are Mr Arun Kumar Kapoor, Ms Heena Naishadh Bhatt and Mr Ashok Anant Paranjpe.
The strong mandate reflects continued investor faith in the company’s strategy, disciplined execution and long-term value creation. It comes as Dish TV focuses on stabilising its core DTH business while actively scaling new verticals connected TV platform VZY, B2B e-commerce ShopZop, and OTT service Watcho to build a more diversified and resilient growth trajectory.
Dish TV India Limited, CEO & executive director Manoj Dhobhal said, “We are encouraged by the shareholders’ approval of the appointment of the Independent Directors and sincerely thank them for their continued trust and confidence. The Board is already benefiting from the Directors’ collective experience, which will further sharpen strategic focus and support disciplined execution.”
With a fresh, strengthened board in place, Dish TV is well positioned to navigate the evolving media landscape. In a sector where every percentage point matters, a 99.49 per cent thumbs-up is the kind of ringing endorsement that suggests the company’s recipe for the future is already tasting right.
