MAM
Wrap2Earn debuts BuzzOmni a quantum leap in the world of advertising
Mumbai: Wrap2Earn, a trailblazer in the world of out-of-home (OOH) advertising, takes a giant leap forward with the launch of its new independent media agency. Building on the success of LytAds in the realm of Digital OOH, Wrap2Earn expands its horizons with BuzzOmni, a one-stop solution for all media advertising needs.
BuzzOmni stands as a testament to Wrap2Earn’s commitment to innovation, technology, and creating value for its advertising partners. With a bold vision to harness technology, BuzzOmni is set to redefine the advertising landscape, allowing brands to roll out nationwide campaigns efficiently.
“BuzzOmni is the culmination of the success stories of ‘Wrap2earn’ and ‘LytAds’; ventures that have quickly made an indelible mark on the advertising landscape in India. Our journey doesn’t start from scratch; it’s built upon a foundation of proven expertise. As we evolve, we carry with us the learnings and triumphs that have shaped our path.” said, Wrap2Earn founder of Elmer Dsilva.
BuzzOmni is focused on customer satisfaction and nurturing win-win relationships. Their competitive edge is backed by strong nationwide vendor relationships. The business development team has over 80 years of collective experience in the advertising industry and is spearheaded by Sanjay Malkani, a veteran in the outdoor industry.
The company’s tech-focused approach is exemplified by its unique status as India’s only transit media advertising firm with integrated analytics capabilities. “Our tech-driven approach is what has set us apart. We have built technology to help brands plan and buy media efficiently. We are also working with industry leaders to deliver data-driven insights to our advertising partners.” said Wrap2Earn co-founder and CTO Manuel Fernandes.
The launch of BuzzOmni marks a pivotal moment in the advertising industry. As the company gains momentum, it is committed to continuous innovation, pushing boundaries, and delivering results that elevate brands to new heights. Our mission reflects this ethos: “We’re not just advertisers, we’re creators! With every interaction, we look to create value for our advertiser partners. Every campaign we curate is designed not just to promote products, but to forge meaningful connections between brands and their audiences. With us, your advertising aspirations are not just met; they’re exceeded.” said Jyotiba Patil partner & head of business strategy.
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
