MAM
#WPPStream to discuss India’s digital future
MUMBAI: If you thought business meetings can only be done in conference rooms and around round tables, it’s time to think again! To make work more than just work, Sir Martin Sorrel founded WPP’s best strategic planners are gathering in Jaipur to think about the digital future and what that means for communications, what it means for creativity and what it means for business.
#WPPStream, an annual (un)conference, organised by WPP Group company is about no keynote presentations, no panel discussions and no ‘networking breaks’.
Being held in India for the first time, Stream will see GroupM India employees along with WPP clients, WPP agencies and the broader technology industry gathering in Jaipur from 12-15 February. WPP Country Manager – India Ranjan Kapur will be playing the host in the country along with critically acclaimed filmmaker Shekhar Kapur.
The focus of Stream India will be to celebrate and explore the growth and development of digital innovation in India. It will also bring Brands together with regional leaders from media and technology companies for a debate on India’s digital future.
With over one hundred discussion sessions, Ignite talks (15 slides in 15 seconds), pitch show, tech lab, etc Stream India is going to be really prolific.
Some of the topics to be discussed are:
* More mobiles than books in India – can technology be used for better literacy?
* Are Indian publishers geared up for digital publishing?
* In Digital age, do we get connected or disconnected?
* Digital technology is not a substitute to strong communication idea.
* Mobile, your personal smart screen – how India is evolving
* Online video – how will it change the concept of communication in India
* Too much information. Does it lead to clarity or confusion?
* If Medium is the Message, Can it light a Billion Souls?
* Mobile – continuation or gradual transition of digital Web : Aren’t we killing the core proposition?
* Will Mobile marketing be the gateway to digital for most brands in India?
Midnight cooking, cinema, elephant polo and many other things are a part of the plan for an unwinding experience.
Brands
Ekart expands IKEA partnership with EV deliveries in Chennai
3PL to handle 600 plus products with 48 hour delivery via EV fleet.
MUMBAI: Flatpacks are going electric and your sofa might now arrive with a smaller carbon footprint. Ekart has expanded its partnership with IKEA to power last-mile deliveries in Chennai, doubling down on speed, scale and sustainability in one of India’s key urban markets. Under the collaboration, Ekart will manage end-to-end large-format deliveries for IKEA across the city using a 100 per cent dedicated electric vehicle fleet. The move makes Chennai the second major market after NCR-Delhi where Ekart handles IKEA’s last-mile logistics, signalling a broader rollout of EV-led supply chains.
The mandate is no small load. Ekart will oversee deliveries for over 600 products from IKEA’s catalogue, ranging from furniture to home décor—categories that demand specialised handling and precision logistics.
Backed by its technology-driven fulfilment network, Ekart is targeting deliveries within a 48-hour window, offering real-time tracking and end-to-end visibility from warehouse to doorstep. The focus is clear: faster turnarounds without compromising on control or customer experience.
The EV-first model also aligns with both companies’ sustainability goals, as urban logistics increasingly shifts towards zero-emission solutions. For IKEA, which continues to expand its omnichannel presence in India, reliable and eco-conscious last-mile delivery is becoming central to scale.
For Ekart, the partnership reinforces its positioning as an enterprise-grade logistics player in large-format commerce. The company already supports over 1,800 retail, D2C and enterprise brands, spanning last-mile delivery, part-truckload services and warehousing.
As India’s logistics ecosystem evolves, this collaboration highlights a growing trend: delivery is no longer just about distance, it’s about efficiency, experience and increasingly, emissions.
