WPP’s India country manager CVL Srinivas to retire after 20-year growth run

NEW DELHI: WPP announced today that its India country manager, CVL Srinivas, will retire at the end of March 2026, drawing the curtain on a 36-year career that turned India into one of the advertising group’s four biggest markets by revenue.

Known across the industry as Srini, he has led WPP India since 2017, overseeing a decade of rapid expansion in media, data, technology and creative services. India now employs more than 11,000 people across agencies and a scaled global delivery centre, making it a key engine for WPP’s worldwide operations.

“Srini is a truly outstanding leader whose vision has been instrumental in transforming India into one of WPP’s most important and dynamic markets globally. He has not only delivered exceptional growth but has also built an incredible culture of collaboration and innovation,” WPP chief executive Cindy Rose said. “From establishing our integrated campuses to scaling our global delivery and tech capabilities, his legacy is a stronger, more unified, and future-ready WPP in India, perfectly positioned to harness our AI advantage for our clients. We are deeply grateful for his immense contributions, and we all wish him the absolute best for the future.”

Under his watch, India vaulted from outside WPP’s top 12 markets to fourth place globally, helped by tightly knit client teams that combine media, creative and specialist skills. Three collaborative campuses in Mumbai, Gurgaon and Chennai became hubs for what WPP calls its creative-tech model, blending data, software and storytelling.

Srinivas said he was proud of the “growth, innovation and shared purpose” built by the team, adding that India would continue to drive WPP’s global agenda long after his departure.

Before taking the India role, he ran GroupM in South Asia and Maxus in Asia-Pacific, and was part of the team that launched Hindustan Unilever’s first media agency of record in 1995. He has also served on the boards of industry bodies including BARC, ABC, MRUC and the IAA.

WPP said a successor will be named in due course, as the group prepares for its next phase in one of its most strategically important markets.