MAM
WPP scales up investment in India with new Chennai campus
Chennai – WPP announceD a further investment in India, its fifth largest market, as it opens a new state-of-the-art campus in Chennai.
With over 11,000 people, India is a twin growth engine for WPP, being home both to some of the company’s best performing agency teams and many of its global support functions. WPP’s Enterprise Technology team in India are the first to move into the new Chennai campus, with further teams joining at a later date.
The new campus is WPP’s third in India after Mumbai and Gurgaon and forms part of the company’s global strategy to provide inspiring, collaborative and flexible spaces for its people. By bringing together the best talent, technological capabilities and facilities under one roof, WPP is able to effectively support its teams in their career development and their delivery of outstanding work for clients. WPP plans to continue to scale its presence in India, one of its fastest growing markets, by adding campuses in Bangalore and Coimbatore over the next few years.
The Chennai campus is located at RMZ One Paramount and has been designed to enhance the employee experience, featuring a dedicated ‘marketplace’ of food and beverage options, EV charging, a day-care centre, several permanent art installations by prominent artists and a wellness terrace that includes a futsal court, a running track and a yoga deck. Over 62,000 square feet in size, the campus has been designed to initially accommodate over 330 people in phase one, with an expansion to 650 people by mid-2025.
In line with WPP’s net zero commitments, the circular-designed campus incorporates green building materials. RMZ One Paramount has also been LEED Platinum certified due to its sustainability credentials, including grey water recycling and roof collection, on-site electricity generation and regenerative architecture.
WPP’s country manager for India, CVL Srinivas said: “The scalability of our operations and expertise of our team in India makes it the prime location to power WPP’s global support functions, including the WPP Enterprise Technology team. WPP’s commitment to India through our investment in a new Chennai campus, with further campuses in Bangalore and Coimbatore on the near horizon, ensures the market will remain a significant growth driver for WPP.”
WPP CEO Mark Read said: “India continues to be one of our fastest-growing markets thanks to its technological innovation, creative output and specialist skillsets. WPP is committed to investing in India through our new campuses, creating spaces that foster collaboration, inspire creativity and enable career development. In doing so, we are opening up new opportunities for our people in India and supporting our clients’ growth ambitions – both domestically, in the world’s most populous nation, and abroad.”
Digital
India leads global adoption of ChatGPT Images 2.0 in first week
From anime avatars to fantasy covers, users turn AI visuals into culture
NEW DELHI: India has emerged as the largest user base for ChatGPT Images 2.0, just a week after its launch by OpenAI, underlining the country’s growing influence on global internet trends.
While the tool was introduced as an advanced image-generation upgrade within ChatGPT, Indian users are quickly reshaping its purpose. Instead of sticking to productivity-led use cases, many are embracing it as a creative playground for self-expression, storytelling and online identity.
From anime-style portraits and cinematic headshots to tarot-inspired visuals and fictional newspaper front pages, the model is being used to create highly stylised, shareable content. Features such as accurate text rendering, multilingual prompts and the ability to generate detailed visuals with minimal input have helped drive rapid adoption.
What sets the latest model apart is its ability to “think” through prompts, generating multiple outputs and adapting to context, including real-time web inputs. But the bigger story lies in how users are engaging with it.
In India, trends are already taking shape. Popular formats include dramatic studio-style lighting edits, LinkedIn-ready headshots, manga-inspired avatars, soft pastel “spring” aesthetics, AI-led fashion moodboards, paparazzi-style visuals and fantasy newspaper covers. Users are also restoring old photographs, creating tarot-style imagery and experimenting with futuristic design concepts.
Local flavour is adding another layer. Prompts such as cinematic portrait collages and Y2K-inspired romantic edits are gaining traction, blending global aesthetics with distinctly Indian internet culture.
The surge reflects a broader shift in how AI tools are being used in the country, moving beyond utility to creativity. As younger users, creators and social media enthusiasts experiment with new visual formats, AI-generated imagery is increasingly becoming part of everyday digital expression.
If early trends hold, ChatGPT Images 2.0 may not just be a tech upgrade but a cultural moment, giving millions a new visual language to play with online.
