MAM
WPP arms OgilvyOne, MindShare Worldwide merge into mOne
NEW YORK: The direct marketing business has witnessed the formation of a behemoth with the formation of mOne Worldwide. Two entities of the WPP group: OgilvyOne Worldwide ($2.8 billion) and MindShare Worldwide, along with their their coinciding digital divisions joined hands to form what will be the largest and only global one-to-one media company named mOne Worldwide.
mOne will be led by CEO Nasreen Madhany, previously worldwide media director at OgilvyOne. mOne will be led in each international market by a local CEO that will report into a board comprised of leaders from both OgilvyOne and MindShare.
Madhany was quoted as saying that the new entity will enable the WPP group to provide clients with the resources of a much larger organization operating on a global scale resulting in better innovations and results.
The new company will provide media services in the one-to-one area including direct marketing, DRTV, interactive TV, email marketing, online advertising, and all forms of new media, including broadband and other emerging technologies. It will also own tools such as OgivlyOne’s Customer OwnershipTM – a proprietary approach to CRM, which gives clients crucial insights about a brand’s customers, company and market.
The new entity will use such insights to develop and implement impactful communication programs that help clients build lasting relationships between the customer and the brand, according to a statement.
mOne Worldwide will work closely with both MindShare and OgilvyOne in all markets. Its clients will include IBM, American Express, and Unilever among many others. In its current form OgilvyOne has 120 offices in 56 countries. Multinational clients include American Express, Cisco, Coca Cola Glaxo, IBM, Nestle, SAP and Unilever, among others.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
