MAM
World’s 1st bollywood business coach Vijay Kadechkarr to start new digital initiative to guide people in entertainment industry
No matter If you are a beginner or an experienced person, there is always a next level to be achieved in the entertainment industry, this is where bollywood business coach comes in picture. They train and nurture people in various verticals of businesses, illustrating from real life solutions.
Vijay Kadechkarr, referred as world’s first bollywood business coach is the most talked about person when it comes to helping people in the showbiz. He began his journey with theatre and later moved ahead assisting in Ram Gopal Verma's film Factory. He has worked as a director, producer, events organiser and a celebrity manager in the span on 15 years for national and international projects across the world. He is the founder of VK Media, a production house, events and talent management company. He also manages world's biggest dahi handi which has a huge bollywood superstar attendance every year including Shahrukh Khan, Ranveer Singh, Varun Dhavan to name a few.
Talking about the future of digitally coaching in entertainment and film industry, Vijay says, “The digital revolution has really turned things around. But as a coach, I would say that its potential is yet to be utilized to the fullest. The actual concept is still naïve and we as digital coach are still exploring the newer sides almost every day. The Internet space is expanding its wings with more people entering into the digital coaching world, the digital space will certainly get refined with some extra super powers in the future.”
On social media, his tag #Bollywoodbusinesscoach is grabbing eyeballs at a faster pace.
He will be launching an array of digital courses and weekend online training program for each and every sector of entertainment industry. Coaches from different walks of life from all around the world will also share Value on this new platform, he has also written a book on Bollywood Business, which will be out in 2020 with a mission to help people on their journey in the entertainment sector.
We wish him good luck for this new venture.
MAM
Atomberg rolls out Jackie Shroff-led campaign for smart purifier
Humour-led film highlights adaptive tech, no-AMC model and app features
MUMBAI: Boil it, filter it… or just let Jackie fix it, Atomberg Technologies is tapping nostalgia and wit to make water purification a little less… dry.
In its latest campaign, the brand ropes in Jackie Shroff to reimagine the tone of old-school public service messaging, borrowing cues from the actor’s iconic polio awareness appearances. The result is a humorous, culturally familiar spin that swaps health warnings for smart water habits, turning a typically functional category into something far more watchable and shareable.
The campaign’s hook lies in simplification. Instead of drowning audiences in technical jargon, it uses comedy to break down how Atomberg’s water purifier works, positioning it as an intuitive, everyday solution rather than a complex appliance. The storytelling leans heavily on recall, using nostalgia as an entry point while subtly educating consumers about product benefits.
At the centre of the narrative is the purifier’s adaptive technology. Designed to automatically switch between RO, UV and UF modes based on TDS levels, the system aims to ensure safe drinking water while retaining essential minerals and avoiding unnecessary RO usage. Features such as Taste Tune for customised water output and Vacation Mode for low-maintenance use further underline its focus on convenience.
Beyond the product, Atomberg is also taking aim at the category’s long-standing pain point: opaque service costs. The purifier operates on a no-AMC, pay-per-need model, replacing traditional annual maintenance contracts with a more transparent structure. Backed by a two-year no-cost warranty and continued coverage on replaced parts, the offering is positioned as both cost-efficient and consumer-friendly.
The campaign, therefore, does more than advertise a product, it reframes how it is understood. By blending humour, cultural familiarity and clear product messaging, Atomberg is attempting to stand out in a cluttered market where most communication tends to be either overly technical or easily ignored.
In a space where clarity is often filtered out, this campaign keeps things simple: safe water, smarter tech, and a familiar face delivering the message with a wink.
