MAM
Work from home: The new culture in the making
As a matter of fact, WFH had been instituted in Isobar almost a year ago considering the various needs of the employees and to give them a fair chance to strike a balance between personal and professional life. That was a different purpose then, vis-à-vis a forced requirement during this current pandemic. So, in a way, we were able to segue into this WFH comfortably.
Learning from our offices in the orient, we began working from home a week before the country went into lockdown. Just overnight, the machines of the creative teams were shipped to their homes; remote access to our network was enabled; online meeting platforms were made accessible to all, and so on and so forth. All this to ensure that work continued as usual without any interruption.
Contrary to popular belief in India, I think WFH has worked really well for us. Efficiency and productivity have reached new heights. Teams and clients from different cities are working more cohesively and in an integrated fashion busting the myth that they always need to be in the same room to be more effective. They are now able to utilise the time they save on travel, to attend to personal commitments or office work. They have become more responsible and productive, the proof of the pudding being in the heightened outcome we have seen in the last two months or so. Brainstorms, discussions, research surveys, pitches, and everything that drives success for the agency has seen a new gleam during this WFH phase. It is not just the internal teams, but also our clients and vendors who have contributed to the success.
During this time, we have in fact won a couple of accounts and executed some noteworthy campaigns. The account wins will be out there in the media soon. One of the campaigns that stand out is the one we ran for Kia Motors India. We used existing video rushes in an interesting way to create a film that is just apt for the current situation. It inspires everyone and instils hope for a better future. Have a look here.
In my humble opinion, WHF would continue for us as the lockdown gets lifted in phases and as the authorities would allow only a percentage of the staff to attend office. It would also stay relevant in the long run as we start gauging possibilities of people in certain functions to work from home while others who are more client-facing to work from office or those who are needed on a film set to be at an outdoor location. Or, maybe we look at some sort of rotation of staff. All this is going to be quite a fluid evolution as we move into the future.
(The writer is chief growth officer at Isobar. The views expressed are his own and Indiantelevision.com may not subscribe to them)
Summer comes with intense sun exposure, sweat, and excess oil. The result is tanning, dullness, and uneven skin tone. Your skin may continue to appear tired if your routine stays the same. Therefore, a detan face wash is essential.
It can remove tan, cleanse thoroughly, and restore your natural glow when paired with a tan removal face mask, without over-drying your skin. Understanding how it works and why it matters will help you use it to get the desired results.
What Is a Detan Face Wash?
A detan face wash is a cleanser for addressing sun tan, pigmentation, and buildup caused by UV exposure and pollution.
It works on the following aspects.
- Surface cleansing by removing dirt, oil, and sweat.
- Mild exfoliation to remove dead skin cells.
How it works?
Function What it does? Exfoliation Removes dead, pigmented cells Brightening Reduces melanin buildup Cleansing Clears sweat, oil, and pollution Skin renewal Promotes fresher, even-toned skin
Why Your Skin Needs Extra Care in Summer
Summer conditions in India mean heat, humidity, and UV exposure. They can directly affect your skin barrier.
Common summer skin issues
- UV rays lead to more melanin, which results in tanning and pigmentation
- Sweat and oil clog pores, leading to acne and blackheads
- Dust and pollution make your skin dull and uneven
What happens without proper cleansing?
- Tan layers build up
- Skin looks darker and patchier
- Breakouts become frequent
Using a face wash for summer that removes tan can prevent this cycle.
Top Detan Face Wash Benefits for Skin in Summers
- Removes Tan and Brightens Skin
Detan cleansers contain exfoliating ingredients that fade pigmentation caused by the sun.
Result
- More even skin tone
- Visible brightness over time
This is the right way if you are searching for how to remove sun tan from face at home.
- Deep Cleansing Action
Sweat and oil trap dirt inside pores. A de tan face wash benefits in clearing this buildup.
Benefits
- Reduces clogged pores
- Prevents acne and blackheads
- Keeps skin breathable
- Controls Excess Oil
A de tan face wash for oily skin controls sebum without stripping moisture.
Ideal for
- Oily skin
- Combination skin
- Humid conditions
- Refreshes and Revitalises Skin
The skin feels heated and fatigued after sun exposure. Detan cleansers include soothing ingredients.
Effects
- Cooling sensation
- Reduced irritation
- Instant freshness
- Cleanses Without Drying
A good formula balances cleansing with hydration.
For example, the Detan face wash by Foxtale uses:
- Papaya enzymes for gentle exfoliation
- Vitamin C for brightening and antioxidant protection
Its sulphate-free formula removes tan and buildup, but also hydrates the skin. It is suitable for daily use in dry heat.
Key Ingredients to Look For in Detan Face Wash for Summers
Choosing the right ingredients determines whether your cleanser will work or not.
Ingredient guide
Ingredient Function Vitamin C Brightens, reduces pigmentation Papaya Enzymes Enzymatic exfoliation removes tan Aloe Vera Soothes sun-exposed skin Lemon Extract Mild astringent, helps cleanse Activated Charcoal Detoxifies, controls oil
These ingredients make a formula work in de tan face wash for men and women with outdoor-heavy routines.
How to Use Detan Face Wash Effectively
Consistency and technique matter as much as the product.
- Splash your face with lukewarm water.
- Take a small amount of the cleanser.
- Massage gently for 30–40 seconds.
- Focus on tanned areas (forehead, nose, cheeks).
- Rinse thoroughly and pat dry.
- Follow with moisturiser and sunscreen.
Frequency
- Twice daily (morning and night).
Use the cleanser with a weekly Tan removal face mask to get faster detanning results.
Who Should Use a Detan Face Wash?
A detan face wash is suitable if you:
- Spend long hours outdoors
- Notice tanning or uneven skin tone
- Have oily or combination skin in summer
- Want a brighter, fresher look without harsh treatments
It works equally well as a de tan face wash for men dealing with sun exposure and oiliness.
Final Thoughts
A detan face wash is an upgrade to your summer routine with a specific purpose. It removes tan, controls oil, and maintains clarity in conditions that naturally damage your skin.
Tanning fades slowly with the right ingredients and regular use. Your skin will appear clearer and more even. Results take time, so let your skin recover from sun damage by being consistent with your routine.
