Ad Campaigns
Kumar Varun rants about WFH in Man Matters’ #LetsTalkMan campaign
Mumbai: Work from home (WFH) was perhaps the most common outcome worldwide for offices amid a coronavirus-ridden world. We went from being paranoid about Covid-19 and its impact on health to normalising it. Now, with the world battling another wave of the pandemic, Man Matters – a digital health platform for men, has come up with a very relatable rant video featuring actor, stand-up comedian Kumar Varun that voices the sentiments of employees who are bound to work despite being covid positive.
The campaign is the latest to come out from the brand’s initiative #LetsTalkMan, which was first launched on International Men’s Day 2021.
The digital film executed by Spring Marketing Capital portrays Varun as the protagonist encapsulating the emotional turbulence of employees who have been Covid positive in the third wave and yet, are not spared from expectations of work.
The film begins with an online conference call, wishing employees speedy recovery and asking each other to take care of themselves. Cut to reality, in the name of deadlines, employees continue to work from home and are expected to work and complete work as before. The rant aims to throw light on the reality that while the current wave is mild and most of us who are vaccinated will recover fast, it is equally important to be cognisant of the fact that it still impacts our health and wellbeing, and that of our near and dear ones.
“From being paranoid about Covid during the first and second wave, to now witnessing a ‘normal’ third wave, we have seen a significant shift in our attitude towards Covid-19,” said director of brand marketing Anuroop Nair, commenting on the campaign message. “At Man Matters, we believe in helping men open about their health & wellness needs and hence really felt like making this video to help those who are unable to in this period.”
“Man Matters as a brand has always pushed the boundaries on how we should open up about how we feel. In Jan ’22, I think most of us feel this way but someone needed to say this and hence we finally did through this piece,” remarked Spring Marketing Capital branded content partner Sandeep Balan.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
