MAM
Sumit Vyas goes on an epic rant in Wakefit.co’s new campaign
Mumbai: “Yeh Covid na…2020 ghar mein, aur 2021 darr mein!”
From uncertainty about going back to work to worrying about a new variant of Covid-19 that might wreak havoc, 2021 has been a challenging year for everyone. And, this is exactly what Wakefit.co- the D2C home, and sleep solutions company is highlighting in its latest campaign- ‘The Honest Office-goer’s Rant’.
The new campaign video features Sumeet Vyas as the protagonist, who encapsulates the emotional turbulence people have been going through in the past year, in a light-hearted manner. As several months passed and people transformed their homes into office-like environments, the relationship and the bond with homes and home furnishings have increased. ‘The Honest Office-goer’ Rant’ (which follows the viral Bartan Dho Liye video that was introduced as part of the Open Letters campaign by Wakefit.co) highlights how the new normal and WFH has fostered a close relationship between people and their homes.
Wakefit.co head of brand Prateek Malpani said, “In the last two years, people have reoriented their way of living between the four walls of their homes. While doing so many people have naturally channelled their energies into livening up their surroundings, leading to an increasing interest in the home furniture segment. Through quirky and witty initiatives like these, we try and echo each other’s sentiments, while also addressing the importance of investing in their homes.”
Spring Marketing Capital partner-branded content Sandeep Balan said, “The campaigns we collaborate with Wakefit.co on always have a dash of wit and humor, to go with the core brand messages. The Honest Office-goer’s rant is another out-of-the-box attempt to showcase the pulse of the average Indian citizen and build brand resonance”
In 2020, when the first wave of Covid-19 broke out, Wakefit.co launched the Open Letters Campaign which attempted to evoke a sense of empathy and assure people that we are in this together, as a community, and will come out of it stronger, if we stand together. The videos were hosted on Wakefit.co’s branded content channel, Home Time.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
