MAM
Wipro names Abidali Neemuchwala as new CEO
NEW DELHI: Information technology services provider Wipro has appointed Abidali Z Neemuchwala as the new CEO.
Prior to this, he was group president and chief operating officer of Wipro for the past nine months. At present, he is not on the board of Wipro.
A Tata Consultancy Services veteran, Neemuchwala worked for 23 years in leadership roles.
The Bangalore-based Wipro said current CEO TK Kurien will become the executive vice chairman and will be a member of Wipro board till March 2017.
A spokesperson of Wipro told Indiantelevision.com that the aim was to ensure smooth transition of executive powers to the new CEO.
Neemuchwala will handle the mandate to take Wipro through the next phase of growth.
Wipro chairman Azim Premji said, “As executive vice chairman, Kurien will enable Abid by leveraging his deep relationships with customers and chart out a new technology roadmap for Wipro.”
Premji said Neemuchwala has effortlessly assimilated into the culture and ethos of Wipro in his nine months as the group president and chief operating officer.
Kurien will continue to report to Premji and will remain a member of the Wipro Board until 31 March, 2017.
“I am convinced that we are well positioned to seize new opportunities in today’s marketplace. I look forward to working with the thousands of Wiproites to take our company to greater heights,” said Neemuchwala.
Both Kurien and Neemuchwala will be on the Board of the company. Both these appointments are effective 1 February, 2016.
Neemuchwala came to Wipro as the group president and COO from 1 April, 2015 from TCS, He has been handling the service lines of global infrastructure services, business application services, business process services, and advanced technology solutions. He will also head business operations; the geographies comprising Continental Europe, Africa, and LATAM; strategic engagements, advisor relationships as well as the marketing function.
An Electronics & Communication engineer from NIT, Raipur, with a Masters in Industrial Management from IIT, Mumbai, Neemuchwala has experience in business and technology operations, process, and consulting.
MAM
IAS launches Total TV suite to boost transparency in CTV ads
New solution offers programme-level insights across platforms and publishers.
MUMBAI: In the world of streaming, what you see is not always what advertisers get and that’s exactly the problem IAS is looking to fix. Integral Ad Science (IAS) has unveiled ‘IAS Total TV’, a new suite of Connected TV (CTV) solutions aimed at bringing what it calls “linear-like” transparency to the fast-growing streaming ecosystem. In simple terms, it is an attempt to make digital TV advertising a lot less of a black box.
The offering aggregates programme-level data covering genre, ratings, language, shows and specific content from major platforms including Disney, NBCUniversal, Paramount and Prime Video, along with opted-in publishers via Publica. All of this is housed within the IAS Signal interface, giving advertisers a unified view of where their ads actually appear.
The timing is hardly accidental. According to Nielsen, as of Q4 2025, 74.2 per cent of all TV viewing in the United States is ad-supported. Of that, streaming alone accounts for 45.6 per cent outpacing traditional television and cementing its position as the largest ad-supported medium. Advertisers have followed suit, funnelling premium budgets into CTV, but often without a clear, standardised view of performance or placement.
That gap is precisely what IAS is targeting. By combining content insights with media quality, supply path data and campaign outcomes, the platform aims to give marketers more control over when, where and alongside what content their ads run. The goal is not just visibility, but accountability ensuring ads land in brand-suitable environments rather than disappearing into opaque inventory pools.
The suite also promises practical gains. Marketers can access real-time, aggregated transparency across shows and platforms, streamline campaign controls across digital video channels, and leverage third-party verification to improve efficiency and pre-bid decision-making. Measurement tools extend to quality reach and incremental conversions, offering a clearer link between spend and outcomes.
At a time when high CPMs and fragmented data make CTV both attractive and complex, the push for transparency is becoming less of a luxury and more of a necessity. IAS’s move reflects a broader industry shift, where the race is no longer just for eyeballs, but for clarity on what those eyeballs are actually watching.
Because in streaming’s premium playground, knowing the content may just matter as much as owning the audience.
