MAM
Will IPL 2021 prove to be a brand marketer’s delight?
NEW DELHI: The countdown has begun for one of the biggest cricketing events – the 14th edition of Vivo IPL 2021. The sporting extravaganza will return home after two years following a stellar show in the United Arab Emirates last November.
The season is all set to kickstart on 9 April in Chennai with a high octane clash between defending champions Mumbai Indians and Royal Challengers Bangalore. But once again, all the matches will be played in empty stadiums, with no enthusiastic fans to cheer their favourite teams. The second wave of Covid2019 continues to pose a challenge, as the league recovers from a pandemic-hit 2020.
However, the Board of Control for Cricket in India (BCCI) said it is confident of hosting the IPL at home with the health and safety of players and all people involved being paramount. How will this arrangement pan out for the brands and advertisers, who have pinned high hopes on the league? Will there be an impact on TV viewership, with restrictions eased across most parts of the country and people back in offices? Will IPL 2021 be able to sustain the momentum it built last year?
Some of these questions will take center stage at IPL 2021: Brand marketers' delight? – a virtual roundtable to be hosted by Indiantelevision.com today. An esteemed panel of representatives from media and advertising agencies will deliberate upon the potential power of the league and the opportunities it holds for brands and the M&E industry, as it looks to make a comeback on its home ground.
The panel will comprise of Mediacom national buying head Srinivas Rao, Byju’s head of marketing Atit Mehta, dentsu India chief executive officer Anand Bhadkamkar, Initiative (IPG Mediabrands) south head & vice president Priya Iyer, and Indiantelevision.com’s founder, CEO & editor-in-chief Anil Wanvari.
The virtual roundtable will begin at 3:30 pm on 7 April and will be live-streamed on YouTube, Facebook, and Twitter. Join us for stimulating conversations and interesting insights on the potential power of the IPL as it returns with its 14th edition.
Buying family medical insurance online in India has become a common option for individuals who want to secure health coverage for multiple family members under a single policy. However, many buyers are unsure about the exact steps involved in selecting and purchasing the right plan online.
In this guide, you will know the step-by-step process of buying family medical insurance online in India, along with the key factors to review before purchasing a suitable policy.
Step 1: Assess Your Family’s Healthcare Needs
Before buying online health insurance, check the healthcare needs of all family members. Check age, existing illnesses, regular medicines, and the likely need for hospital care later. This helps in selecting a suitable sum insured, policy type, and level of cover. It also reduces the chance of buying a plan that appears suitable but does not meet actual medical needs.
Step 2: Visit the Insurance Company’s Official Website
After understanding the family’s needs, visit the insurer’s official website and read the plan details carefully. Use the official platform to review eligibility, policy wording, waiting periods, cover details, exclusions, and renewal terms.
This step gives a clearer understanding of how the policy works before payment is made. It also helps avoid confusion caused by incomplete summaries on other pages.
Step 3: Compare Available Family Health Insurance Plans
A family medical insurance policy should be compared on factors beyond the premium. Review the sum insured, hospital network, room rent limits, pre- and post-hospitalisation cover, daycare treatment coverage, and waiting periods. It is also important to check treatment sub-limits and specific policy conditions.
Careful comparison helps determine whether a plan provides balanced coverage and whether its terms are suitable for the healthcare needs of the entire family.
Step 4: Choose the Right Policy and Start the Online Purchase
Once the options have been compared, select the policy that best fits the family’s medical needs and budget. Before starting the application, review the covered members, policy term, benefits, and main conditions again. This is an important stage because errors here can lead to the wrong cover amount, an unsuitable variant, or missing details that create problems during policy use.
Step 5: Calculate the Premium Using an Online Calculator
Use the online premium calculator before making the final choice. Enter the correct details, including age, city, number of insured members, and selected cover amount. The result helps in understanding the expected premium and whether the policy fits the annual budget. This step is useful because it allows cost and coverage to be reviewed together, instead of choosing a plan only because the premium looks lower.
Step 6: Fill in Personal and Medical Details
When filling in the proposal form, provide accurate details for each insured member. This includes name, date of birth, contact details, medical history, ongoing treatment, and previous insurance information if required.
Every answer should be complete and truthful. Incorrect or missing details can create difficulty later. Before you submit the form, read every section again and correct any mistakes.
Step 7: Make Payment Through the Secure Payment Gateway
After checking the form, go to the payment page and complete the transaction through the secure payment gateway. Review the premium, policy term, and entered details once more before confirming payment.
After the transaction is completed, save the receipt, reference number, or confirmation message carefully. Keeping this record is useful if you need to track the purchase or follow up on policy issuance later.
Step 8: Download and Keep Your Policy Document Safely
Once the policy is issued, download the policy document, schedule, and any related papers without delay. Read them carefully to confirm member names, policy period, sum insured, and major terms. Save a digital copy in a secure folder and keep a printed copy if needed. Proper record keeping makes future renewals, document checks, and policy servicing easier and more organised when information is required quickly.
Conclusion
Buying health cover online becomes easier when you handle each step with attention. From checking your family’s needs to reading the final document, every stage helps you make an informed choice. A careful approach can reduce mistakes, improve your understanding of policy terms, and help you choose coverage that matches your household’s medical needs, financial capacity, and long-term healthcare planning in a reliable way for your family over the long term.
