Ad Campaigns
Whoppl bets big on hyperlocal strategy
Mumbai: Whoppl is yet again making waves by leading with a distinctive, creative agnostic approach coupled with artificial intelligence in its latest collaboration with India’s leading electronics brand, Croma for their #ElectroOnam campaign.
With a strategic focus on pushing boundaries of content innovation, Whoppl harnessed the potential of AI to identify impactful influencers in the geography to ensure the right target audience is tapped. This dynamic combination of a creative-agnostic strategy and AI-driven influencer identification proved to be the driving force behind achieving an incremental growth for the campaign. Leading with a content-first approach, Whoppl’s recent collaboration with Croma for the ongoing festive season is a prime example of hyperlocalistion.
Whoppl’s strategy for the ‘phygital’ festive campaign in Kerala seamlessly integrated local influencers through geo-marketing, empowering them to authentically amplify Croma’s #ElectroOnam sale. While brand awareness was one of the objectives of the campaign, ensuring measurable outcomes that directly tapped into sales was the campaign’s primary goal. Hence, influencers were strategically approached where some focused on creating content that lay emphasis on boosting brand awareness through content, while others delivered value by sharing unique coupon codes, allowing users direct access to store discounts.
Reflecting on the success of the campaign, Whoppl CEO & founder Ramya Ramachandran said, “At Whoppl, we are dedicated to creating campaigns that deliver measurable success. Strategically aligned with the festive season, we crafted Croma’s #ElectroOnam campaign that is a testament to how hyperlocal marketing and strategic creator collaborations accelerate and optimize brand’s growth to new heights. We always holistically approach a brief with an end goal of achieving tangible results, ensuring content leads to commerce. Our partnership with Croma is a long standing one and their trust and confidence in Whoppl has resulted in a highly productive synergy.”
With a deep understanding of the latest trends and technologies, Whoppl is always looking for strategies that help their clients stand out in a competitive marketplace. Leveraging the power of social media creators and artificial intelligence, Whoppl is a content-to-commerce company that designs campaigns to align with brand’s KPIs and deliver measurable results.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
