Croma appoints Suman Guha as Chief Digital Officer

MUMBAI: When your gadgets need to sync as smoothly as your shopping experience, it pays to bring in a digital conductor and Croma has just done exactly that. Croma has appointed Suman Guha as its new chief digital officer. In this role, he will lead the electronics retailer’s digital transformation journey, strengthen its omnichannel capabilities, and drive innovation across customer experience and technology platforms.

Guha brings with him significant years of experience across internet-scale B2C ecosystems and SaaS ventures. Prior to joining Croma, he held key leadership positions at several prominent organisations, including TATA CLIQ, Tata Digital, Reliance Retail, Cisco, Tesco, Teradata, Red Hat, Castle Rock Research Corporation, and Innozon Software Technologies [P] Ltd.

Throughout his career, he has played a pivotal role in product development, platform engineering, and large-scale technology integrations. His extensive expertise in commerce platforms and enterprise technology positions him well to accelerate Croma’s digital growth and innovation strategy.

From building robust online marketplaces to engineering seamless enterprise solutions, Suman Guha has spent years making technology work smarter for both businesses and consumers. Now at Croma, he gets the exciting opportunity to ensure that whether customers walk into a store or shop online, their experience feels equally smart, seamless and delightful.

In India’s fast-evolving retail landscape, where clicks and bricks must blend effortlessly, Guha’s appointment signals Croma’s clear ambition to stay ahead of the digital curve. The remote may control the TV, but it looks like Suman Guha will now help control how millions experience their favourite electronics brand.