MAM
Webenza bags digital creative mandate for Joy Personal Care!
MUMBAI: The battle for digital dominance just got fiercer, and Webenza has emerged victorious. After a high-stakes multi-agency pitch, the digital powerhouse has secured the creative mandate for Joy Personal Care, a home-grown personal care brand under RSH Global. And let’s just say, the beauty world is about to get a serious glow-up.
Webenza’s mission? To catapult Joy Personal Care into the digital stratosphere with fresh, engaging, and innovative storytelling. In an era where brands fight for attention like reality show contestants, Webenza is set to make Joy stand out by blending technology, creativity, and consumer-first strategies.
With the digital space evolving at warp speed and social media turning into the ultimate beauty playground, brands today need more than just pretty visuals—they need stories that resonate. Joy Personal Care and Webenza are on the same page: combining the brand’s heritage with cutting-edge digital marketing to captivate a new generation of beauty enthusiasts while keeping loyal customers engaged.
Joy Personal Care CMO Poulomi Roy is pumped about the new partnership. “At Joy Personal Care, we believe that beauty is about embracing and enhancing one’s natural self rather than altering it. Our products are designed to support this philosophy, and our brand communication has always reflected this belief. We see beauty not just as a product offering but as an experience that connects deeply with our audience’s aspirations. With Webenza’s creative expertise and strategic approach, we are excited to strengthen this connection and take our digital presence to the next level.”
And Webenza? They’re more than ready to shake things up. Webenza founder & CEO Puneet Pahuja shared his excitement, “Social media and content creators have transformed the way brands engage with their audiences, fostering authenticity and deeper connections. We are thrilled to partner with Joy Personal Care to harness the power of storytelling and content creation. With creativity at the core, we look forward to shaping a dynamic digital presence that resonates with consumers and strengthens Joy’s position as a beloved personal care brand.”
With this partnership, expect Joy Personal Care’s digital presence to get a facelift—think immersive campaigns, thumb-stopping content, and a brand story that feels as fresh as a sheet mask on a Sunday. Webenza’s track record of blending data with creativity will ensure that Joy isn’t just another beauty brand in the feed but a trendsetter.
Brands
Hyundai and TVS Motor partner to develop electric three wheelers
Joint development pact targets last mile mobility with localisation push
MUMBAI: Three wheels, one big ambition and a charge towards the future. Hyundai Motor Company and TVS Motor Company have signed a joint development agreement to co-create electric three-wheelers (E3Ws), aiming to crack India’s complex last-mile mobility puzzle. The collaboration moves beyond concept talk into execution mode, building on the E3W prototype first showcased at the Bharat Mobility Global Expo 2025. The goal now is clear, design, develop and commercialise a purpose-built vehicle tailored to Indian roads, riders and realities.
Under the agreement, Hyundai will lead design and co-development, bringing its global R&D muscle and human-centric engineering approach to the table. TVS Motor, meanwhile, will anchor the product on its electric platform, leveraging deep three-wheeler expertise and local market insight. It will also handle manufacturing and sales in India, with an eye on exports down the line.
The timing is strategic. India remains the world’s largest three-wheeler market, where affordability, durability and adaptability often outweigh sheer innovation. The upcoming E3W aims to strike that balance combining advanced technology with practical features such as adaptive ground clearance for monsoon-hit roads, improved thermal management for tropical climates, and flexible interiors suited for passengers, cargo or emergency use.
A key pillar of the partnership is localisation. Major components will be sourced and manufactured within India, a move expected to strengthen the domestic supply chain, create jobs, lower costs and improve after-sales support.
The shift from prototype to production will involve rigorous testing, certification and refinement to meet regulatory standards and consumer expectations. Dedicated cross-functional teams from both companies are already in place to accelerate timelines.
At a broader level, the tie-up reflects a growing trend in mobility, global players partnering with local specialists to navigate emerging markets. For Hyundai and TVS, the bet is that combining scale with street-level insight could unlock a new chapter in sustainable urban transport, one that runs not just on electricity, but on relevance.
