MAM
Web Werks appoints Durgesh Pandey as chief finance officer
Mumbai: Data center provider Web Werks has announced the appointment of Durgesh Pandey as chief finance officer (CFO).
In his new role, Pandey will be responsible for the management of all financial processes in India for all the legal entities, partnering in the formulation of the overall organisation strategy & facilitating business growth. He will be a pivotal member of the senior management team, said the company in a statement.
“I believe that his flawless credentials, extensive skill and proven track record will help drive our vision,” stated Web Werks India founder and CEOikhil Rathi. “I strongly believe that under Durgesh’s leadership, we will be able to extend our services to a wider range of customers.”
With 18 years of enriched work experience in financial and business strategy planning, Pandey has been previously associated with Nxtra Data Ltd (data center arm of Bharti Airtel Ltd) over the past three years. His expertise in performance analysis of actual with target, preparation of long-range plan including annual operating plan will drive business heads in various business-sensitive and strategic projects.
“I am both honoured and excited with the prospect of joining Web Werks,” said Pandey. “I look forward to furthering Web Werks’ mission of contributing to the digital economy by cultivating a seamlessly interconnected ecosystem of the world’s leading businesses.”
MAM
Powermax launches ‘Champions Train Different’ with Shivam Dube
Campaign spotlights home fitness range with pro-grade gear and training focus.
MUMBAI: No nets, no gym queues just sweat, steel and a champion’s mindset at home. Powermax has rolled out its latest campaign, “Champions Train Different”, teaming up with Shivam Dube to position home workouts as serious, performance-driven routines rather than casual fitness fixes. The campaign centres on Powermax’s premium range of equipment, including professional-grade treadmills, exercise cycles and specialised home gym systems built to replicate high-intensity training environments within domestic spaces.
Using Dube’s on-field persona defined by power-hitting and disciplined preparation, the films lean into the idea that elite performance is less about location and more about mindset. The message is clear: champions are made in repetition, not just arenas.
The narrative follows structured training routines, from endurance-focused cardio sessions to strength-building workouts, with equipment framed as the enabler of consistency and precision. Instead of presenting features in isolation, the campaign weaves them into a broader story of preparation and persistence.
Powermax managing director Sanjay Goyal said the campaign reflects the brand’s belief that fitness is rooted in mindset as much as machinery, with the collaboration aimed at nudging users to raise the bar on their routines.
Visually, the campaign leans on intensity tight frames, controlled movement and a focus on effort to mirror the discipline of professional sport. It positions home fitness not as a compromise, but as a controlled environment where performance can be built, day after day.
In a category often crowded with convenience-led messaging, Powermax is making a different pitch, if you train like a champion, it doesn’t matter where you train.
