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Watch BBC World news on Air India flights
MUMBAI: Starting Monday, 18 April, Air India will become the first Indian airline to provide its passengers with in-flight news bulletins from BBC World. The BBC’s international news and information channel will be part of the programming available on the carrier’s routes from India to several destinations including Europe, the US and East Asia.
The latest news bulletins from BBC World will be downloaded at Mumbai up to five times each day and then broadcast to passengers. Air India also has plans to record bulletins at European airports in order to provide its customers with updates on flights from Europe to India and several destinations in the US, informs a company release.
BBC World travel distribution account director Zina Neophytou says, “This agreement lets BBC World reach even more viewers on the move, supplying them with news and analysis of global events that they can trust. India is an enormously important market for the channel, and this agreement builds on our existing distribution with airlines around Asia.”
In an effort to better suit passengers travelling to and from India, Air India has been expanding its fleet, introducing new routes and upgrading its services in recent years. Jitender Bhargava, director, public relations, Air India, says that signing with BBC World is a critical step forward, the release adds.
“BBC World is known globally for its journalistic excellence, credibility and extensive international news coverage,” Neophytou says. “As the world grows smaller, it is essential that we keep our customers abreast of global happenings even as they travel, and we are delighted that we can do it with a trusted name like BBC World.
MAM
Coca-cola launches ‘Har Meal Aaaah’ campaign with Mamitha Baiju
Hyperlocal film turns parotta into ‘Parotaaaaaah’ to celebrate meal moments
MUMBAI: One sip, one sound and suddenly, every meal gets its moment. Coca-cola has unveiled its latest campaign, ‘Har Meal Aaaah’, aiming to turn everyday dining into something a little more memorable and a lot more refreshing. Fronted by Mamitha Baiju, the campaign leans into Coca-cola’s iconic “Aaaah” mnemonic that unmistakable expression after the first sip reimagining it as a cultural thread that ties together food, flavour and feeling across regions. The film, rooted in Tamil Nadu’s culinary culture, spotlights the beloved parotta, playfully stretching it into “Parotaaaaaah” to capture the joy of the perfect pairing.
Conceptualised by Ogilvy and extended regionally by Studio X, the campaign blends local insight with global brand cues. It reflects Coca-cola’s ongoing strategy of embedding itself into everyday rituals, this time, not through grand occasions, but through the quiet, familiar moments around food.
The idea is simple but sharply executed: position Coca-cola not as an add-on, but as an essential companion to meals. By tapping into hyperlocal food habits while retaining a universally recognisable brand cue, the campaign aims to deepen emotional recall across diverse audiences.
Early traction suggests the approach is resonating. The campaign has already sparked organic engagement online, with memes and user reactions amplifying its reach proof that sometimes, the smallest ideas travel the furthest.
At a time when brands are competing for attention in increasingly fragmented markets, ‘Har Meal Aaaah’ takes a different route zooming in rather than out. Because in the end, Coca-Cola’s bet is clear: if you can own the moment after the first sip, you can own the meal.
