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Cruise through the urban nightscapes with Casio’s Edifice Nighttime Drive series

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Mumbai: Casio, the renowned innovator in timepiece technology, proudly announces the latest evolution of its acclaimed Edifice series. Rooted in the dynamic realm of motorsports, the EDIFICE line epitomizes the brand’s core ethos: “Speed and Intelligence”. Each timepiece encapsulates the relentless pursuit of excellence, mirroring the adrenaline-charged essence of high-speed racing. From sleek designs to cutting-edge functionalities, the Edifice series embodies the perfect harmony between speed and intellect, symbolizing Casio’s unwavering commitment to pushing boundaries and redefining horological standards.

The latest range, Nighttime Drive series embodies a sleek design that mirrors the sleek lines of high-performance racing machines and cutting-edge features engineered to meet the demands of the modern urban adventurer. Tailored for the modern auto-enthusiast, the timepieces in this collection capture the essence of cruising through darkened roadways under the glow of streetlights, epitomizing the allure of nighttime driving.

The Nighttime Drive Series features two spectacular timepieces: ECB-2000NP-1A and ECB-40NP-1A that are inspired by the mesmerizing ambiance of nighttime city drives and offer a perfect blend of style, innovation, and functionality, making it a must-have accessory for every auto enthusiast. The two timepieces are crafted with blue ion plating and titanium carbide coating. The watch bezels exude a brilliant shine that perfectly complement the sleek silhouette of the watch and features a mesmerizing two-color gradation. This innovative design, a first for EDIFICE, exudes sophistication and elegance, perfectly complementing the modern urban lifestyle.

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The ECB-2000NP-1A timepiece boasts a distinctive design that mirrors the captivating hues of the night sky and urban lights. The bezel features a unique two-color gradation process, transitioning from a deep blue ion plating to a mesmerizing yellow-gold, reminiscent of the city lights at dusk. Priced at Rs 23,995/-, the ECB-2000NP-1A features Tough Solar technology, world time, a stopwatch, a countdown timer, and multiple alarms, ensuring reliable performance.

Another stellar addition to the Nighttime Drive Series, the ECB-40NP-1A is crafted with blue ion plating and titanium carbide coating. The timepiece is modeled on the configuration of a formula car suspension and boasts a lightweight carbon fiber-reinforced resin case, ensuring optimal comfort and durability for everyday wear. The bezel features a mesmerizing two-color gradation, reminiscent of the night sky above and the glow of city lights below. Priced at Rs 16,995/-, the ECB- 40NP makes for a stylish accessory off-track.

The Edifice Nighttime Drive series is up for grabs across Casio India stores and offline and online retail partners across the country.  

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Customers can also grab these exclusive timepieces online at:

https://www.casio.com/in/watches/edifice/product.ECB-2000NP-1A/

https://www.casio.com/in/watches/edifice/product.ECB-40NP-1A/ 

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Brands

Lululemon picks former Nike executive to be its next chief

Heidi O’Neill, who helped grow Nike into a $45 billion giant, will take the top job in September

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CANADA: Lululemon has found its next chief executive, and she comes with serious credentials. The athleisure giant named Heidi O’Neill as its new CEO on Wednesday, ending a search that has left the company running on interim leadership since earlier this year. O’Neill will take charge on September 8, 2026, based out of Vancouver, and will join the board on the same day.

O’Neill brings more than three decades of experience across performance apparel, footwear and sport. The bulk of that time was spent at Nike, where she was a central figure in one of corporate sport’s great growth stories, helping take the company from a $9 billion business to a $45 billion global powerhouse. She oversaw product pipelines, brand strategy and consumer connections, and played a significant role in shaping how Nike spoke to athletes around the world. Earlier in her career, she worked in marketing for the Dockers brand at Levi Strauss. She also brings boardroom experience from Spotify Technology, Hyatt Hotels and Lithia and Driveway.

The board was unequivocal in its enthusiasm. “We selected Heidi because of the breadth of her experience, her demonstrated success delivering breakthrough ideas and initiatives at scale, and her ability to be a knowledgeable change and growth agent,” said Marti Morfitt, executive chair of Lululemon’s board.

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O’Neill, for her part, was bullish. “Lululemon is an iconic brand with something rare: genuine guest love, a product ethos rooted in innovation, and a global platform still in the early stages of its potential,” she said. “My job will be to accelerate product breakthroughs, deepen the brand’s cultural relevance, and unlock growth in markets around the world.”

Until she arrives, Meghan Frank and André Maestrini will continue as interim co-CEOs, before returning to their previous senior leadership roles once O’Neill steps in.

Lululemon is betting that a Nike veteran who helped build one of the world’s most powerful sports brands can do something similar for an athleisure label that has genuine love from its customers but is still chasing its full global potential. O’Neill has done it before at scale. The question now is whether she can do it again.

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