Ad Campaigns
Fastrack launches Fleek: The party-ready watch collection that turns heads
Mumbai: Watch and accessories brand, Fastrack, unveils its electrifying new collection, ‘Fastrack Fleek’ with a campaign film that bursts with energy and attitude. The collection features 17 watches which fuse different eye-catching elements, adding a dash of style and flair to every look.
The campaign film is set in a surreal world, with dynamic visuals inspired by the shapes and facets of the watches. The video is a visual feast, featuring a mix of life-size props, dynamic camera movements and a lively choreography that reflects the brand’s ‘Seriously Playful’ attitude. It features the protagonists interacting with the bold shapes and each other freshly while making a serious style statement.
The Fastrack Fleek watches are absolute head-turners! The men’s watches feature unique case shapes, edgy grooves on the dials, and an innovative sub-dial layout that gives them a dapper yet unconventional look. The women’s series is a story in glamour with studded embellishments on both the dial and bracelet, instantly grabbing the spotlight. With the sleek mesh strap and vibrant colour combinations, the collection has a perfect match for any outfit.
Fastrack Fleek is the ultimate fashion accessory to flaunt your fashion quotient this season. Whether you’re hitting up brunches, ruling the dance floor, going on dates, or just slaying everyday life, these watches dial up your look. With prices starting at Rs 2795 and going up to Rs 6195, the collection has something for every budget and style preference.
Get your Fastrack Fleek watch and own the party scene. Visit your nearest Fastrack store, shop online or find us at Titan World and other authorized dealers nationwide.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
