MAM
Warner Bros partners Bournville to promote ‘The Dark Knight Rises’
Mumbai: Warner Bros has partnered with Cadbury Bournville, the dark chocolate brand from Cadbury, for the release of its soon-to-be released Hollywood movie ‘The Dark Knight Rises‘ (TDKR).
Cadbury Bournville will pull out all stops for the cinema release through an integrated marketing campaign. According to the company, the association will delight the Indian youth who await the release of the movie on 20 July, and for whom the love for the ‘Dark‘ will come together with this union.
The Cadbury Bournville – TDKR integration comes to life with special brand packaging, in-store branding, on-ground activities, and television and cinema campaigns. The campaign has been designed and created to ensure engagement across all touch points to reach out to fans of the movie franchise as well as Bournville loyalists.
Additionally, there is a Bournville‘s digital campaign especially created for the TDKR association. The digital campaign has been brought to life with an online contest that aims to add to the wave of anticipation and excitement with the legion of movie buffs and dark chocolate fans.
Cadbury India director – snacking and strategy Chandramouli Venkatesan said, “As the fans await the movie of the year to be released in India, we plan to take the ‘The Dark Knight Rises‘ release to greater heights and even greater excitement among Bournville consumers. The movie characterises strong feeling of emotions among youth, something that Bournville lovers are known for. The Bournville brand fit with the Dark Knight franchise cannot be any better than this. It‘s like the Dark Knight really has a “Dark” companion in India.”
The Dark Knight has taken centre stage on Cadbury Bournville‘s Facebook page, with contests and gave 100 “lucky” fans prizes.
The digital campaign also features a 30-second commercial viewed on Cadbury Bournville‘s official YouTube channel. The video is interactive in nature as daily trivia around the Batman franchise will be posted on it with prizes for winners. Those with the right answers will win passes to the pre-screenings of TDKR which will be organised in cities of Delhi, Mumbai, Bangalore, Kolkata and Chennai.
Promoting Cadbury Bournville-TDKR association, a 30-second TVC will be rolled out in the second week of July. It will be aired on television channels and cinema theaters.
The TDKR packs of Bournville will run an online contest for customers where one lucky winner will stand a chance to win a free trip for two to Warner Bros. Movie World in Australia. The contest will be available on all packs of Bournville – Rich Cocoa, Hazelnut, Almond, Raisin and Nut.
The association will be promoted in-stores through heavy trade activations in traditional and modern trade throughout the month of July. The campaign will continue to be driven through direct marketing and promotional activity.
Brands
Wipro hires 7,500 freshers, withholds FY27 hiring outlook
Profit rises to Rs 3,522 crore, Rs 15,000 crore buyback announced.
MUMBAI- Hiring may be on, but visibility is off, Wipro is adding talent even as it pauses the crystal ball. The company hired 7,500 freshers in FY26 but stopped short of offering any hiring outlook for FY27, underscoring the uncertainty gripping the IT services sector as it pivots towards an AI-led operating model.
The disclosure came alongside its fourth-quarter earnings, where management flagged volatile demand conditions and refrained from committing to future workforce expansion. Chief human resources officer Saurabh Govil noted that over 3,000 of the total hires were onboarded in the March quarter alone, signalling continued intake despite a lack of clarity on deployment pipelines.
This divergence active hiring without forward guidance reflects a broader industry pattern where talent acquisition continues even as deal conversions remain uneven and client spending cycles stretch. Wipro expects its IT services revenue for the June quarter to range between a decline of 2 per cent and flat growth sequentially in constant currency terms, reinforcing near-term caution.
Chief executive officer Srini Pallia pointed to artificial intelligence as both a disruptor and an opportunity. He said evolving client priorities are pushing the company towards outcome-driven engagements, with Wipro increasingly focusing on a services-as-software model through its AI Native Business and Platforms unit. The shift marks a structural change from traditional headcount-led growth to AI-enabled delivery frameworks.
The company has already committed over $1 billion to its AI ecosystem, with investors closely watching how these investments translate into revenue. For now, the numbers present a mixed picture. Net profit rose sequentially to Rs 3,522 crore, while revenue grew 3 per cent to Rs 24,236 crore. However, core IT services performance remained under pressure, with full-year revenue declining 0.3 per cent in dollar terms and 1.6 per cent in constant currency.
Large deal bookings offered a counterpoint, rising 45.4 per cent year-on-year to $7.8 billion, highlighting a widening gap between deal wins and actual revenue realisation. On a quarterly basis, IT services revenue slipped 1.2 per cent sequentially, signalling continued softness in execution.
Margins, however, told a more optimistic story. Operating margins expanded to 17.3 per cent in the fourth quarter, up from 14.8 per cent in the previous quarter, reflecting improved cost discipline. That said, the company cautioned that upcoming wage hikes and the ramp-up of large deals could exert pressure going forward.
Attrition stood at 13.8 per cent in the March quarter, indicating stabilisation after periods of elevated churn. Alongside its earnings, Wipro also announced a Rs 15,000 crore share buyback, reinforcing its focus on shareholder returns, with a payout ratio of 88 per cent over the past three years.
Taken together, the numbers capture a company in transition investing in AI, maintaining hiring momentum, but navigating a demand environment where growth is uneven and visibility remains limited.
