MAM
Warner Bros Interactive & ATI team to market ‘The Matrix Online
MUMBAI: Warner Brothers Interactive Entertainment has forged a technology, marketing and promotional relationship with ATI Technologies, a leading graphics card supplier, in support of ‘The Matrix Online,’ through the game’s launch in November 2004.
Marketing for ‘The Matrix Online,’ a massively multiplayer online game, will include a substantial presence at the Electronic Entertainment Expo (E3), a large print and online advertising campaign, engineering support and several other promotional opportunities.
“By teaming with ATI, Warner Bros. Interactive Entertainment is ensuring that game players will be able to take full advantage of the latest graphics technology when playing ‘The Matrix Online.’ ‘The Matrix Online’ takes advantage of advanced graphic methodologies, making ATI’s cutting-edge graphics card and marketing support a perfect fit for the game,” said Warner Bros. Interactive Entertainment senior VP Jason Hall.
“What gamers will notice is the superior graphics of ‘The Matrix Online’ game, not just our name in the credits. Warner Bros. Interactive Entertainment’s commitment to give users only the best has created an ideal working relationship for ATI to work within, as the high-end graphics experience is always our first priority,” added ATI director of advanced technology marketing Andy Thompson.
‘The Matrix Online’ is a massively multiplayer online game where tens of thousands of players will be able to jack into the Matrix world to take an active role in continuing the saga of The Matrix movie trilogy. Gameplay in ‘The Matrix Online’ will be based on intricate and exciting “wire-fu” combat, an extensive mission structure, social interaction and a completely customizable skill and ability system.
AD Agencies
Omnicom Advertising names Ellie Brocklehurst chief growth and marketing officer for Asia
The former TBWA Asia marketing chief returns from maternity leave with an ambitious mandate to make Omnicom the most sought-after network in the region.
NEW YORK: Ellie Brocklehurst is back, and she is not easing herself in gently. Omnicom Advertising has appointed Brocklehurst as chief growth and marketing officer for Asia, a role that puts her in charge of growth and marketing initiatives across the network’s three flagship agencies: BBDO, McCann and TBWA. Her brief is to sharpen existing capabilities while identifying new avenues for expansion across the region.
Brocklehurst brings a career that has moved steadily upward through some of the industry’s most recognisable names. She began at Source Music before moving through Exposure Public Relations and Marketing, Taurus Marketing and LEWIS Global Communications. She then joined BBDO Worldwide as communications manager for the Asia group, rising to regional communications director for Asia. At Wunderman Thompson, she served as head of marketing and PR for APAC before being elevated to APAC growth marketing lead, where she worked closely with local management teams on client expansion strategies, new business acquisition and brand building. Most recently, she served as chief marketing officer at TBWA\Asia.
Brocklehurst, who is returning from maternity leave, was characteristically direct about what she intends to do with the opportunity. “Transitioning back from my final maternity leave is a significant personal milestone,” she said. “While it’s the end of one era at home, it marks the beginning of an ambitious new one professionally.” She left little doubt about the scale of her ambition. “I’m stepping into this role with a clear mission: to make Omnicom Advertising the most awarded, revered, and sought-after agency network in Asia.”
In a region where agency networks are jostling hard for creative dominance and client loyalty, that is a target worth watching. Brocklehurst has spent two decades learning exactly how this game is played. Now she gets to set the rules.
