Ad Campaigns
Vodafone launches first IPL 2018 campaign with ZooZoos
MUMBAI: With great customer service at the core of its philosophy, Vodafone India has developed new age digital experiences for its 210 plus million customers. Vodafone is now bringing back the ZooZoos in a new Ninja avatar and communicating about “Happy to Help – In a click”.
Like every cricket season, Vodafone is back this year with a big bang ZooZoo campaign.
With the world going digital, customer service across categories has evolved from being a human led, call centre-based query resolution mechanism to a more digitally evolved, self-care and 24/7/365 experience. Vodafone is leading this evolution, handholding customers to move from assisted only care to digital self-care and anytime and doorstep services.
With speed and efficiency at the core of its service philosophy, Vodafone focuses on convenience across channels for the customers. For example, customers can now customise their plans and numbers online and have a connection home delivered. They can also manage their entire family’s accounts on the My Vodafone App and pre book appointments before they visit a store.
Vodafone India executive vice president of marketing Siddharth Banerjee says, “As technology drives the changing customer behaviour and expectations, we at Vodafone have driven our digital transformation initiatives hard and also evolved our Happy to Help philosophy for the 2018 Digital Customer to “Happy to Help – IN A CLICK”. Further, in keeping with the topicality of our campaign break, we are bringing back our much loved ZooZoos in a brand-new Ninja avatar, they are quick, agile and efficient; much like our service experience, enabled by the digital transformation initiatives at Vodafone India.”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
