Brands
Hyundai EXTER rolls out Drive to Shine campaign across India
TVC celebrates everyday milestones, targeting youth and families nationwide
GURUGRAM: Hyundai Motor India Limited has unveiled a nationwide media campaign for its compact SUV, the Hyundai EXTER, as it looks to deepen its connect with Indian consumers.
Built around the tagline Drive to Shine, the new television commercial leans into the idea of celebrating everyday “golden moments” across generations. The film uses a warm, visual narrative to show how the EXTER fits seamlessly into the lives of young professionals, families and individuals, positioning it as both aspirational and accessible.
The campaign underscores the car’s youthful and contemporary identity while broadening its appeal beyond a single demographic. By blending emotion with relatability, Hyundai is aiming to make the EXTER feel less like a product and more like a companion in life’s milestones.
Commenting on the campaign, Hyundai Motor India Limited head of marketing Virat Khullar said, “The new Hyundai EXTER represents the spirit of a new India, confident, aspirational and unafraid to carve its own path. Through the new campaign, we are celebrating everyday golden moments that bring generations together and reflect the pride people take in their journeys.”
The media rollout is extensive, spanning television, digital, connected TV, radio and performance platforms. On television, the campaign will secure high visibility across Hindi and regional general entertainment, movie and news channels, with added focus during the ongoing election season.
Digital is where Hyundai is stepping on the accelerator. The campaign taps into the buzz around the Indian Premier League, leveraging cricketers’ channels and short-form content to drive engagement. OTT platforms and connected TV further extend reach, supported by audience retargeting and programmatic campaigns aimed at high-intent car buyers.
With this multi-layered push, Hyundai is not just advertising a car but building a narrative around aspiration and everyday pride. The EXTER, it seems, is being positioned as more than mobility, it is a statement of how India wants to move forward.
Brands
Reliance Retail FY26 revenue rises 11.8 Per Cent to Rs 3.7 lakh crore
Q4 revenue up 11.1 Per Cent, hyperlocal orders surge 4x, PAT steady
MUMBAI: Reliance Retail isn’t just ringing up sales, it’s ringing doorbells faster than ever. Reliance Retail Ventures Limited (RRVL) reported a steady FY26 performance, with growth powered by store expansion, a sharp surge in hyperlocal commerce, and consistent traction across grocery, fashion and jewellery. For the full year, revenue rose 11.8 per cent year-on-year to Rs 3,70,026 crore. In the January–March quarter, revenue from operations climbed 11.1 per cent to Rs 87,344 crore, up from Rs 78,622 crore a year earlier.
Operating performance remained stable, with Q4 EBITDA inching up 3.1 per cent YoY to Rs 6,921 crore from Rs 6,711 crore. However, quarterly profit after tax held steady at Rs 3,563 crore. For the full fiscal, PAT grew 11.7 per cent to Rs 13,842 crore.
Expansion remained a key lever. RRVL added 1,564 new stores during FY26, while simultaneously scaling its digital and hyperlocal commerce play. The latter emerged as a standout, with daily orders surging more than fourfold year-on-year in Q4, underlining a clear shift towards faster, localised fulfilment.
In grocery, large-format stores maintained momentum, aided by festive demand and the expansion of Smart Bazaar, which crossed 1,000 stores. Promotional campaigns such as ‘Full Paisa Vasool’ delivered record results, with sales rising 26 per cent YoY.
Digital commerce also picked up pace. JioMart added 5.8 million new users in Q4, nearly doubling its registered base year-on-year. Hyperlocal orders grew 29 per cent sequentially and over 300 per cent annually during the quarter.
Fashion and lifestyle saw steady traction. Ajio recorded a 23 per cent YoY rise in average bill value, while fast-fashion platform Shein crossed 11 million app installs, scaling rapidly with expanding product lines.
The jewellery business added further shine, with average bill value jumping 53 per cent YoY, largely driven by rising gold prices and sustained consumer demand.
Commenting on the shift, RRVL executive director Isha Ambani said hyperlocal commerce has become a structural growth driver, with orders rising more than fourfold over the year.
Looking ahead to FY27, the company is betting on technology to deepen engagement. The focus, Ambani noted, will be on AI-led merchandising, sharper pricing strategies and disciplined execution turning scale into sustained customer value.
In short, the carts are fuller, the clicks are quicker, and the next phase looks less about reach and more about precision.
