Ad Campaigns
Vodafone India to recruit more women employees
KOLKATA: The telecommunications service provider, Vodafone India, plans to recruit more women employees following the global strategy.
In the Kolkata, out of 440 employees, the number of women employees till March 2014 formed the 21 per cent as compared to 17 per cent reported at the end of March 2013.
“Vodafone India has always laid great emphasis on equal rights and opportunities for our employees and our policies encourage women employees to aspire for and achieve their career ambitions. We have women employees across all the levels,” says Vodafone India business head Kolkata and Bengal Anand Sahai, on the sidelines of opening the first ‘Angel Store’ retail outlet in Kolkata, run only by women employees.
Vodafone is first to launch an Angel store in Kolkata with an aim to provide its women employees with one of the most secure and productive working environments. “We are confident that our Angel Store staff members will excel in their tasks and succeed in making this store one of the finest Vodafone stores,” he adds.
Talking about the 2G and 3G internet connections in the Kolkata circle, he informs that as on March 2014, the company boasts of around 2,417 2G and 1,918 3G connections, respectively.
Vodafone currently has 18 stores and 127 mini stores in Kolkata.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
