Brands
Vodafone Idea elevates Vineeth Jayendranath as VP, marketing head Mumbai
Telecom marketer takes charge of Mumbai circle with growth and brand focus
MUMBAI: Vodafone Idea Limited has promoted Vineeth Jayendranath to vice president, marketing head for the Mumbai circle, marking a key milestone in his career as the telecom operator sharpens its regional strategy.
In his new role, Jayendranath will lead marketing efforts across prepaid and postpaid segments in one of the country’s most competitive telecom markets. His mandate includes driving revenue growth, strengthening brand positioning, and deepening customer engagement, while also managing profit and loss responsibilities for the circle.
Sharing the update, Vineeth Jayendranath said, “Excited to share, I am starting my new stint as Vice President, Marketing Head for Mumbai circle at Vodafone Idea Ltd. Would like to thank everyone who has supported me in this journey.”
Jayendranath brings over 12 years of experience spanning telecom and IT, with a strong focus on customer value management and data-led marketing. Since joining Vodafone Idea, he has held multiple leadership roles, most recently serving as general manager leading customer value management and prepaid business across Gujarat, Maharashtra and Goa.
During this period, he handled large subscriber bases and multi-billion rupee revenue portfolios, while rolling out hyper-personalised campaigns and a “segment of one” strategy to improve customer retention and upgrades. He also championed a digital-first approach, pushing adoption of data services and unlimited plans through targeted, insight-driven initiatives.
Earlier, he worked with Idea Cellular Ltd in strategy and business intelligence roles, and began his career at Infosys as a systems engineer. A brief stint at Hyundai Motor India Ltd during his internship added early exposure to marketing strategy.
An alumnus of SVKM’s Narsee Monjee Institute of Management Studies, Jayendranath has steadily built a reputation for combining analytics with marketing execution.
His elevation comes as telecom players double down on circle-level strategies to stay competitive, and Vodafone Idea appears to be betting on data-backed marketing to keep Mumbai firmly in its corner.
Brands
Swiggy CFO Rahul Bothra to step up as executive director from June
Board move signals continuity as finance chief takes on broader role
MUMBAI: Swiggy is set to elevate its long-serving chief financial officer Rahul Bothra to the role of executive director, effective 1 June 2026, as part of a broader board transition.
Bothra, who joined Swiggy in 2017 as its first CFO, has played a central role in shaping the company’s financial strategy during a period of rapid growth and diversification. His tenure has seen Swiggy evolve from a food delivery player into a multi-vertical platform, while also navigating the complexities of becoming a publicly listed company.
The move is seen as a natural progression, expanding Bothra’s responsibilities from financial stewardship to a wider strategic role at the board level. It also signals continuity at a time when the company continues to scale its operations and sharpen its competitive edge.
Before Swiggy, Bothra spent over eight years at Olam, where he held senior finance roles across geographies, including divisional CFO and country finance controller in Brazil. His experience spans global finance operations, business partnering, and managing cross-border teams.
Earlier in his career, he worked with Britannia Industries Limited in multiple finance roles, including leading the finance function for its retail vertical, Daily Bread. He also held positions at Colgate-Palmolive and Wipro, building a strong foundation in audit, sales finance, and commercial strategy.
Bothra’s elevation reflects a broader trend of finance leaders taking on more influential roles in shaping business direction, particularly in high-growth consumer tech firms. At Swiggy, his expanded remit is expected to further align financial discipline with long-term strategic ambition, keeping the company on a steady growth trajectory.
