Brands
Vivo partners India Art as mobility partner
MUMBAI: Creating a unique blend of Technology and Art, Vivo mobiles and India Art Fair 2017 has come together to showcase the magnum opus of art during the premier art fair starting from February 2nd in the capital, New Delhi. Vivo, the premium global smartphone has collaborated with India Art Fair 2017 as the mobility partner to showcase art collection through its lens. The four-day art fair scheduled from 2–5 Feb, 2017, will showcase pictures clicked by Vivo’s all new V5Plus featuring the first ever 20MP dual front camera with ‘moonlight glow’.
This partnership, will bring out a unique collection of vivid images and showcase art clicked through a lens of a smartphone, opening new avenues. India Art Fair is South Asia’s leading platform for modern and contemporary art and portal to the region’s cultural landscape. Founded in 2008, India Art Fair has become the bedrock of a now booming cultural community with connections to every level of the market.
Sharing his views on Vivo’s association, Vivo India CMO Vivek Zhang said, “We are extremely delighted to partner with India Art Fair 2017 as it displays an array of rich culture under one roof. As a brand our efforts have always been towards constant innovation and now with this partnership our smartphone technology will be used in bringing out the art in a unique manner for India Art Fair.”
“Selfie lovers would indulge in and enjoy the whole new experience of art displayed at the India Art Fair clicked by Vivo V5Plus, which is loaded with megapixels and comes with interesting features like bokeh, anti-shake & face beauty.” – Idris Ahmed, Photographer
Speaking on the association India Art Fair Founding Director Neha Kirpal said, “We are excited to have Vivo India join us as our Mobile Partner for the first time for the 2017 edition of India Art Fair. Technology and arts are becoming increasingly integrated and reliant on each other, not just as a means to promote arts and culture but also as an integral part of the artworks themselves through new media and digital art. As such, it is great to see a mobile brand like Vivo India developing this association. As a supporter of the Make in India campaign, it’s encouraging to see Vivo India’s continued commitment to art and design in India through their relationship with the fair and I look forward to seeing our partnership develop.”
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
