Mayank Prabhakar elevated to chief media officer at vivo India

MUMBAI: Vivo India has elevated Mayank Prabhakar to the role of chief media officer, marking a new chapter in his journey with the smartphone brand where he has spent over four years shaping its media and digital strategy.

Prabhakar, who earlier served as general manager and head of media and digital marketing, announced the development while reflecting on the opportunity to lead the brand’s storytelling and consumer engagement efforts. “Humbled and honoured to shape stories that inspire, connect and lead,” he noted while sharing the update.

Since joining vivo India in November 2021, Prabhakar has been closely involved in building the company’s media and performance marketing ecosystem, working across growth, e-commerce and direct-to-consumer initiatives. His work has centred on strengthening digital engagement while aligning media strategy with evolving consumer behaviour.

Before moving to vivo India, Prabhakar spent more than six years at Cheil Worldwide, where he held several senior roles including general manager, e-commerce marketing and deputy general manager, digital marketing. During this period, he worked on digital product launches and helped expand e-commerce partnerships with platforms such as Amazon and Flipkart.

Earlier in his career, he held leadership roles such as national vertical head at Times Internet and manager, enterprise business at One97 Communications, where he worked on enterprise mobility, mobile marketing and emerging digital campaign formats.

With nearly two decades of experience across media, digital marketing and mobile-led engagement, Prabhakar now takes on a broader mandate at vivo India as the brand continues to deepen its presence in the country’s competitive smartphone market.