Brands
Vivel celebrates freedom of choice in new campaign
MUMBAI: ITC’s personal care brand, Vivel, has launched its impactful TVC integrating the brand’s philosophy of ‘Ab Samjhauta Nahin’. Vivel believes that being empowered is about having the freedom to make a choice. A choice to be yourself, the way you think, behave or even dress.
The new Aloe Vera soap film tells a story of one such choice. A lot of women feel the pressure to behave or dress like men in order to be successful and accepted in workplaces as equals.
The 30-second story encourages women to retain their softness and empathy while being assertive. She rather believes that softness is not her weakness but rather her identity and strength.
The TVC features veteran TV actor Supriya Pilgaonkar and her daughter Shriya Pilgaonkar. The narrative opens with Shriya Pilgaonkar being depicted as the daughter, who is confident of her choices and expresses it in her soft yet assertive way irrespective of circumstances or individuals. She believes in her strengths and is unwilling to dress like men just to fit in.
The film introduces a fresh and a more meaningful understanding of confidence that is aimed to make a positive and an emotional connection and resonates with the product promise of softness in Vivel Aloe Vera soap. The ad showcases the strength of identity in a woman’s inherent values.
Brand David executive vice-president Ajay Menon says, “We are thrilled to have partnered with ITC to bring alive a campaign that is creating a platform for the brand to engage with its consumers in a much more authentic and deeper level.”
Brands
HSBC names Gautam Anand to head global India private banking unit
The bank taps a 25-year veteran to run its franchise as the war for wealthy NRI clients heats up
MUMBAI: HSBC has handed Gautam Anand the keys to its global India private banking business, betting that a seasoned operator can squeeze more out of one of the world’s most lucrative pools of offshore wealth.
Anand, who joined HSBC Private Bank in December 2023 as global co-ordinator for Global India, the Middle East, North Africa and Europe, steps up to lead the franchise outright. He will run the operation across India and its key international outposts in Dubai, Hong Kong, Singapore and the United Kingdom, putting him squarely in the middle of the corridors through which Indian money flows abroad.
The appointment is a signal of intent. HSBC only launched its global private banking business in India in 2023, pitching hard at high-net-worth and ultra-high-net-worth clients as part of a broader assault on Asian wealth management. The bank now wants Anand to turn that beachhead into a fortress.
He comes well-armed. Before HSBC, Anand clocked time at UBS, Credit Suisse, ANZ and ABN Amro, a CV that reads like a roll-call of the banks that have long competed to manage the fortunes of India’s affluent diaspora.
With Indian wealth exploding at home and spreading fast across global financial centres, the race to capture it is only getting fiercer. HSBC is backing Anand to make sure it does not finish second.
