MAM
Vineet Singh joins Pocket FM as VP-branding & communications
Mumbai: Audio series platform Pocket FM has announced the appointment of Vineet Singh as vice president – branding and communications. In this role, Singh will spearhead the brand marketing, communications and creative charter, and will work closely with Rohan Nayak.
Vineet joins Pocket FM with diverse experience, having previously served at BYJU’S where he was heading the brand, marketing and creative strategy and was working closely with the founder’s office. Vineet played a pivotal role in building BYJU’S brand imagery in India and globally showcasing the expertise to build brand reputation to create relevance among the audience.
Excited about his stint at Pocket FM, Vineet Singh stated, “Pocket FM’s commitment to innovation and delivering top-quality audio series is inspiring. This marks an exciting moment for us as audio series emerge as a disruptive force in the entertainment landscape. I am eager to contribute to their culture of creativity and be part of this exciting journey.
At Pocket FM, his responsibilities include overseeing brand marketing and communications initiatives across key global markets to further strengthen Pocket FM’s brand image in the entertainment space. He will also play a crucial role in driving influencer partnerships and brand collaboration, with a focus on elevating Pocket FM as a leading entertainment brand, globally.
Pocket FM co-founder and CEO Rohan Nayak commented on the appointment “We are delighted to welcome Vineet to our leadership. His proven track record in brand marketing and communications, coupled with his strategic vision, will be invaluable as we continue to grow and expand our reach globally. With Pocket FM expanding its global footprints, we are confident that Vineet’s leadership will play a pivotal role in solidifying our position as a leading entertainment platform on a global scale”
A graduate from ICFAI School, Vineet has an impressive track record, having contributed significantly to the success stories of companies like BYJU’S, Embassy Group, WeWork, Google and many more. His proven track record in crafting successful brand stories for growth-oriented organizations underscores his capability to drive impactful results.
MAM
TPREL launches Earth Day campaign promoting clean energy shift
Showcases 11.6 GW capacity, solar, wind, EV and microgrid solutions.
MUMBAI: The switch is no longer just on or off, it’s green or not. Tata Power Renewable Energy Limited has unveiled its Earth Day campaign, ‘Choose Power That Protects Earth’, using a visually striking narrative to push for wider adoption of clean and intelligent energy solutions. The campaign film uses a split-screen format to contrast two parallel realities, one dependent on conventional, resource-heavy energy systems, and the other powered by renewable alternatives. The storytelling spans industries, homes, mobility and rural communities, illustrating how everyday energy choices can shape long-term environmental outcomes.
Across scenarios, the campaign highlights the practical impact of renewable technologies. Industrial units grappling with power disruptions under traditional grids are juxtaposed with facilities supported by solar energy and Battery Energy Storage Systems (BESS), ensuring uninterrupted operations. Rural regions facing inconsistent supply are shown alongside decentralised microgrids improving access, while congested urban traffic is contrasted with cleaner electric mobility ecosystems.
The narrative extends beyond environmental messaging to underline operational and economic benefits. Rooftop solar installations, smart home energy systems and EV infrastructure are positioned as solutions that not only reduce emissions but also improve efficiency and lower costs, reinforcing the idea that sustainability and convenience can coexist.
The campaign also reflects the company’s scale in India’s clean energy landscape. TPREL has crossed 11.6 GW in renewable capacity, including 6.3 GW operational comprising 5.1 GW solar and 1.2 GW wind and 5.3 GW under various stages of implementation. Its solar EPC portfolio stands at over 16.7 GWp in utility-scale projects and more than 4.8 GWp across rooftop and distributed systems.
With this push, Tata Power Renewables is framing clean energy not just as a policy or industry agenda, but as a collective, everyday decision. Because in the end, the campaign suggests, the future isn’t powered by possibility, it’s powered by choice.
