Brands
Vineet Minocha joins Burman Sports as head of sales
MUMBAI: After two decades of closing big-ticket deals and building branded content engines, Vineet Minocha is back in the game. The media sales veteran has joined Burman Sports as head of sales, bringing with him a reputation for turning storytelling into sustained revenue.
Minocha steps into the role at a moment when sports IPs, sponsorships and fan-led platforms are becoming prized real estate for brands. His mandate is clear: scale revenue, deepen partnerships and build long-term commercial momentum.
With over 20 years across media sales and branded content, Minocha has built a career at the intersection of creativity and commerce. Most recently, he served as vice president for branded content and IP monetisation at NDTV, where he led multi-crore sponsorship and branded content deals across television and digital platforms, unlocking long-term client relationships and repeat revenue pipelines.
Before that, he held leadership roles at the Times Group, Discovery Communications and Sony Entertainment, consistently outpacing targets. At Sony, he was recognised with the super achiever award after delivering 125 per cent of sales goals. At Discovery JEET, he overachieved pre-launch ad sales targets, signing annual deals worth Rs 5–10 crore even before the channel went on air.
Minocha’s career has been marked by an ability to sell beyond airtime. From branded content IPs and sponsorship models to cross-platform integrations, he has worked across FMCG, BFSI, auto, technology and lifestyle brands, crafting partnerships designed to deliver both reach and return on investment.
In 2025, he stepped away from corporate life to explore a hospitality venture in Phuket, gaining hands-on experience in consumer behaviour, operations and brand positioning from an entrepreneurial lens. The sabbatical, he says, sharpened his instinct for building businesses, not just closing deals.
At Burman Sports, Minocha will focus on expanding commercial opportunities across sports properties, sponsorships and brand alliances, at a time when advertisers are seeking deeper, more authentic engagement with audiences.
As sports and content converge and brands chase attention in crowded markets, Burman Sports is betting on a familiar playbook: experience, relationships and revenue discipline. With Minocha back on the frontline, the push for scale is set to begin in earnest.
Brands
Tommy Hilfiger unveils Spring/Summer 2026 watch collection
Checo Pérez fronts campaign blending F1 energy with Classic American Cool.
MUMBAI: Checo Pérez just traded the racetrack for the wrist game because when a Formula 1 star says time flies, he means it literally. Tommy Hilfiger Watches & Jewellery has launched its Spring/Summer 2026 collection, fusing modern craftsmanship with the brand’s signature Classic American Cool aesthetic. Global ambassador Checo Pérez, one of motorsport’s biggest names, headlines the campaign, infusing the line with high-octane confidence and relaxed sophistication.
Pérez said, “I’ve been a fan of Tommy Hilfiger since my childhood. The brand’s classic heritage style feels natural to me relaxed, confident and easy to wear. This watch collection blends modern innovation with the quality and tradition Tommy Hilfiger is known for.”
The men’s lineup is led by the bold Bank chronograph (44mm case, aluminium pusher guards, tachymeter bezel), powered by a Japanese chronograph movement and available with integrated bracelets or genuine leather straps. Other designs include the TH Oxford, featuring a textured dial inspired by the brand’s iconic Oxford shirt.
For women, the collection offers refined femininity through pieces like the 22mm Norah (slim two-tone case, navy patterned dial with Roman numerals) and the new Mackenzie (geometric bezel, frosted dial that catches light with subtle sparkle).
Shot against vintage cars and effortless style, the campaign captures the spirit of modern motorsport while celebrating timeless, versatile design suited for daily wear or statement moments.
Manufactured by The Movado Group Inc. under licence from Tommy Hilfiger and distributed in India by Titan Company Limited, the Spring/Summer 2026 Watches collection is now available.
In a world where time waits for no one, Tommy Hilfiger isn’t just keeping pace, it’s racing ahead, proving the perfect watch doesn’t just tell time. it tells your story, lap after stylish lap.
