Brands
Vineet Minocha joins Burman Sports as head of sales
MUMBAI: After two decades of closing big-ticket deals and building branded content engines, Vineet Minocha is back in the game. The media sales veteran has joined Burman Sports as head of sales, bringing with him a reputation for turning storytelling into sustained revenue.
Minocha steps into the role at a moment when sports IPs, sponsorships and fan-led platforms are becoming prized real estate for brands. His mandate is clear: scale revenue, deepen partnerships and build long-term commercial momentum.
With over 20 years across media sales and branded content, Minocha has built a career at the intersection of creativity and commerce. Most recently, he served as vice president for branded content and IP monetisation at NDTV, where he led multi-crore sponsorship and branded content deals across television and digital platforms, unlocking long-term client relationships and repeat revenue pipelines.
Before that, he held leadership roles at the Times Group, Discovery Communications and Sony Entertainment, consistently outpacing targets. At Sony, he was recognised with the super achiever award after delivering 125 per cent of sales goals. At Discovery JEET, he overachieved pre-launch ad sales targets, signing annual deals worth Rs 5–10 crore even before the channel went on air.
Minocha’s career has been marked by an ability to sell beyond airtime. From branded content IPs and sponsorship models to cross-platform integrations, he has worked across FMCG, BFSI, auto, technology and lifestyle brands, crafting partnerships designed to deliver both reach and return on investment.
In 2025, he stepped away from corporate life to explore a hospitality venture in Phuket, gaining hands-on experience in consumer behaviour, operations and brand positioning from an entrepreneurial lens. The sabbatical, he says, sharpened his instinct for building businesses, not just closing deals.
At Burman Sports, Minocha will focus on expanding commercial opportunities across sports properties, sponsorships and brand alliances, at a time when advertisers are seeking deeper, more authentic engagement with audiences.
As sports and content converge and brands chase attention in crowded markets, Burman Sports is betting on a familiar playbook: experience, relationships and revenue discipline. With Minocha back on the frontline, the push for scale is set to begin in earnest.
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
