Brands
Vineet Minocha joins Burman Sports as head of sales
MUMBAI: After two decades of closing big-ticket deals and building branded content engines, Vineet Minocha is back in the game. The media sales veteran has joined Burman Sports as head of sales, bringing with him a reputation for turning storytelling into sustained revenue.
Minocha steps into the role at a moment when sports IPs, sponsorships and fan-led platforms are becoming prized real estate for brands. His mandate is clear: scale revenue, deepen partnerships and build long-term commercial momentum.
With over 20 years across media sales and branded content, Minocha has built a career at the intersection of creativity and commerce. Most recently, he served as vice president for branded content and IP monetisation at NDTV, where he led multi-crore sponsorship and branded content deals across television and digital platforms, unlocking long-term client relationships and repeat revenue pipelines.
Before that, he held leadership roles at the Times Group, Discovery Communications and Sony Entertainment, consistently outpacing targets. At Sony, he was recognised with the super achiever award after delivering 125 per cent of sales goals. At Discovery JEET, he overachieved pre-launch ad sales targets, signing annual deals worth Rs 5–10 crore even before the channel went on air.
Minocha’s career has been marked by an ability to sell beyond airtime. From branded content IPs and sponsorship models to cross-platform integrations, he has worked across FMCG, BFSI, auto, technology and lifestyle brands, crafting partnerships designed to deliver both reach and return on investment.
In 2025, he stepped away from corporate life to explore a hospitality venture in Phuket, gaining hands-on experience in consumer behaviour, operations and brand positioning from an entrepreneurial lens. The sabbatical, he says, sharpened his instinct for building businesses, not just closing deals.
At Burman Sports, Minocha will focus on expanding commercial opportunities across sports properties, sponsorships and brand alliances, at a time when advertisers are seeking deeper, more authentic engagement with audiences.
As sports and content converge and brands chase attention in crowded markets, Burman Sports is betting on a familiar playbook: experience, relationships and revenue discipline. With Minocha back on the frontline, the push for scale is set to begin in earnest.
Brands
Hyundai launches updated Ioniq 5 with 84 kWh battery, 690 km range
Priced at Rs 55.7 lakh, adds design, tech and safety upgrades.
MUMBAI: Charge it up, stretch it out, Hyundai’s latest electric upgrade is going the distance, quite literally. Hyundai Motor India Limited (HMIL) has introduced an updated version of its Ioniq 5, packing in a larger 84.0 kWh battery that delivers a claimed range of up to 690 km (ARAI-certified), marking a significant leap in everyday usability for its flagship electric SUV.
Built on Hyundai’s Electric Global Modular Platform (E-GMP), the refreshed IONIQ 5 aims to balance performance with practicality, reducing range anxiety while making long-distance electric travel more viable. The upgrade builds on a model that has already secured global recognition, including the World Car of the Year title.
The changes aren’t just under the skin. On the outside, the SUV gets a sharper, more futuristic look with redesigned front and rear bumpers, new skid plates, sporty alloy wheels, a revised rear spoiler and updated V-garnish lighting, all while retaining its signature Parametric Pixel design.
Inside, Hyundai has focused on making the experience more intuitive. The cabin now features a redesigned three-spoke steering wheel with illuminated pixel elements, dual 12.3-inch displays, and a reworked wireless charging pad integrated with physical controls for seat functions small tweaks that aim to improve day-to-day usability.
On the tech front, the IONIQ 5 gets Hyundai’s Connected Car Navigation Cockpit (ccNC), Controller Over-the-Air (C-OTA) updates, and now supports wireless Android Auto and Apple CarPlay. New additions such as Active Sound Design and in-car payment integration for EV charging reflect a push towards a more seamless, connected ownership experience. Remote immobilisation via Bluelink has also been introduced as an added security layer.
Safety sees incremental upgrades too, with features like Parking Collision-Avoidance Assist (Rear) and side parking distance warnings enhancing manoeuvrability in tight urban spaces.
The updated IONIQ 5 is available in four colour options Gravity Gold Matte, Midnight Black Pearl, Titan Grey and Optic White with an Obsidian Black interior theme.
Priced at Rs 55.7 lakh (ex-showroom), the new IONIQ 5 positions itself as a more rounded offering, less about futuristic promise, and more about making electric mobility fit seamlessly into everyday life.
