Ad Campaigns
Veet’s new campaign celebrates the beauty in spontaneity
MUMBAI: Depilatory products company, Veet, has launched its new campaign #Unpose that celebrates the beauty and confidence of every woman. The campaign focusses on creating an attitude shift towards believing that women are most beautiful when they are natural and spontaneous.
The campaign will be revealed as a contest, with brand ambassador, Shraddha Kapoor urging every girl to #Unpose through a video message. Four lucky winners of the photo contest will get the opportunity to be the cover girl of the leading lifestyle and fashion magazine, Cosmopolitan.
Beauty is often associated with posing perfectly. However, Veet believes that every woman radiates beauty from within. When natural emotions are captured candidly, they show a beautiful and confident woman shedding all inhibitions and being true to herself. With this campaign, Veet wants to reach out to all of them who feel they need to have that “perfect selfie” to share with the community and encourage them to accept their natural self with #Unpose which embodies confidence and comfort.
Reckitt Benckiser South Asia Health chief marketing officer Pankaj Duhan says, “Veet has always celebrated beauty and confidence. We have always encouraged women to shed their inhibitions and showcase their true self to the world. We are extremely proud to introduce our new campaign #Unpose – with which we aim to make every girl live without inhibitions; starting with posing for a photo without inhibitions. We are excited to partner with youth platforms Voot and Hauterfly in spreading the message. We are hopeful that we can inspire women to change how they feel about themselves and become even more confident.”
Veet brand ambassador and Bollywood actor Kapoor adds, “I am super excited to be a part of such an exciting campaign with Veet #Unpose. I believe that every woman should be comfortable with her carefree self. Veet is celebrating you being you-unposed and spontaneous. So don’t wait just #Unpose and share a photo of the gorgeous you as you.”
The campaign will kick start with a contest after Veet shares the #Unpose campaign video featuring Kapoor. The campaign will be open for women to share their pictures till 15 June 2018.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
