MAM
Vandana Katoch launches creative agency ‘Clayground’
MUMBAI: Former DDB Mudra Delhi creative director Vandana Katoch has formally announced the launch of her creative agency – Clayground.
She had quit DDB Mudra in April to start her own venture, and had started the Delhi based agency a couple of months ago. The name, Clayground, Katoch said, is a toss-up between the words ‘clay‘ and ‘playground‘ – in other words, substance mixed with fun.
“After over 15 years in the industry I was still enjoying every bit of it. The idea of starting something of my own was brewing in my head for a while, but in i‘ll-do-it-one-day kind of way. Then an opportunity presented itself and I decided to take the plunge. The idea is to bring together like-minded people and create communication that is insightful and engaging,” Katoch told Indiantelevision.com.
She said that Clayground is a place where the process of creation is playful, while at the heart of it there is something solid. “For me, creativity begins with a truth or an insight and then one plays with it and enjoys the process. If either is missing, the work doesn‘t tick,” she added.
Katoch, who started alone, has a team of four people now.
Clayground is handling Jaypee Group as first client. Katoch has been working on the Jaypee account for six years now, over two agencies. “One fine day, I got a call from the client asking if I had thought ofturning entrepreneur. I felt honoured when Jaypee gave me the opportunity to start up by offering to be my first client. Clayground is on the roster of Jaypee Group‘s ad agencies. We look forward to doing projects across its different verticals,” Katoch said.
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
