Brands
Johnson’s Baby launches digital film on neonatal resuscitation in India
NATIONAL: Johnson’s Baby has marked 16 years of supporting neonatal resuscitation in India as its training programme for healthcare workers crossed the 2 lakh milestone. The initiative, funded by the brand and implemented by a leading paediatrician body, aims to equip nurses, midwives and paediatricians with the skills needed to save newborns struggling to breathe at birth.
India loses 1.25 lakh babies within 24 hours of delivery every year, largely to preventable conditions such as birth asphyxia. The lack of trained personnel remains a critical barrier. Correct intervention in the first minute can improve a newborn’s chance of survival by as much as 50 per cent, research shows.
Kenvue India business unit head – essential health and skin health and vp marketing Manoj Gadgil, said the need for rapid action was stark. “The survival of a newborn depends on correct interventions in the first minute. Unfortunately, these are often compromised due to insufficient training and resources,” he said. “At Johnson’s Baby, we promise to protect babies from their first moment, not just their first day.”
To raise awareness of “Project Golden Minute – Neonatal Resuscitation”, Johnson’s Baby has launched a digital film by DDB Mudra. Set in a small-town hospital, the spot depicts an asphyxiated baby who is revived after staff follow neonatal resuscitation protocols, while new mothers break into a reimagined Sohar, the traditional cradle song. The sequence underlines the emotional stakes of the first breath and the collective hope surrounding birth.
DDB Mudra’s executive creative directors, Siddhesh Khatavkar and Harshada Menon, said the film honoured both mothers and frontline workers. “Saving a newborn isn’t just a medical intervention, it is an act of love,” they said.
The Sohar has been recreated as Pahila Saans by folk icon and Padma Shri winner Malini Awasthi. The track will stream across major platforms, with revenue donated to scale the resuscitation initiative further. Awasthi said she was “deeply moved” by the project. “The first cry of a baby is a song of hope,” she said. “It is my humble effort to help ensure no parent loses a child for want of timely intervention.”
Johnson’s Baby will extend the initiative through public awareness campaigns spanning influencer partnerships and cinema advertising with PVR Cinemas.
Brands
Lululemon picks former Nike executive to be its next chief
Heidi O’Neill, who helped grow Nike into a $45 billion giant, will take the top job in September
CANADA: Lululemon has found its next chief executive, and she comes with serious credentials. The athleisure giant named Heidi O’Neill as its new CEO on Wednesday, ending a search that has left the company running on interim leadership since earlier this year. O’Neill will take charge on September 8, 2026, based out of Vancouver, and will join the board on the same day.
O’Neill brings more than three decades of experience across performance apparel, footwear and sport. The bulk of that time was spent at Nike, where she was a central figure in one of corporate sport’s great growth stories, helping take the company from a $9 billion business to a $45 billion global powerhouse. She oversaw product pipelines, brand strategy and consumer connections, and played a significant role in shaping how Nike spoke to athletes around the world. Earlier in her career, she worked in marketing for the Dockers brand at Levi Strauss. She also brings boardroom experience from Spotify Technology, Hyatt Hotels and Lithia and Driveway.
The board was unequivocal in its enthusiasm. “We selected Heidi because of the breadth of her experience, her demonstrated success delivering breakthrough ideas and initiatives at scale, and her ability to be a knowledgeable change and growth agent,” said Marti Morfitt, executive chair of Lululemon’s board.
O’Neill, for her part, was bullish. “Lululemon is an iconic brand with something rare: genuine guest love, a product ethos rooted in innovation, and a global platform still in the early stages of its potential,” she said. “My job will be to accelerate product breakthroughs, deepen the brand’s cultural relevance, and unlock growth in markets around the world.”
Until she arrives, Meghan Frank and André Maestrini will continue as interim co-CEOs, before returning to their previous senior leadership roles once O’Neill steps in.
Lululemon is betting that a Nike veteran who helped build one of the world’s most powerful sports brands can do something similar for an athleisure label that has genuine love from its customers but is still chasing its full global potential. O’Neill has done it before at scale. The question now is whether she can do it again.
