Brands
BirlaNu launches AI-driven film celebrating every home as a castle
NEW DELHI: BirlaNu, part of the CKA Birla Group, is turning houses into castles with its first AI-driven brand film, ‘Every Home is a Castle’. The film blends cutting-edge technology with heartfelt storytelling to capture the pride and emotion every home holds, no matter its size.
Created with the creative guidance of DDB Mudra and produced by EIPI Media, the film extends BirlaNu’s ongoing “Build Your World” campaign, highlighting how the brand supports families from foundation to finish. By using AI-led visual storytelling, BirlaNu showcases how its products: from pipes and walls to roofs and putty, transform houses into milestones of belonging and security.
BirlaNu managing director and CEO Akshat Seth said, “A home is built with emotion as much as materials. This film reflects our commitment to creating spaces that endure and stories that last, reminding families that BirlaNu is with them at every stage of the journey.”
The film is designed to resonate with everyday life, combining reliability, sustainability and aspiration in one immersive experience. It can be viewed on the BirlaNu YouTube channel, marking a step forward in positioning the brand not just as a provider of construction materials but as a partner in shaping secure, personal and future-ready homes.
With ‘Every Home is a Castle’, BirlaNu is proving that building dreams can be both technological and deeply human, one home at a time.
Brands
Rentokil PCI acquires Pecopp to expand pest control footprint in India
Deal strengthens western reach and adds premium clients to portfolio
MUMBAI: Rentokil PCI has acquired Pecopp Pest Control Services Pvt Ltd, strengthening its presence in western India and expanding its customer base across premium segments.
The deal brings Pecopp’s client portfolio, workforce and operational assets into the Rentokil PCI network, combining local expertise with global capabilities. Mumbai-based Pecopp has built a strong reputation over the years, serving clients across professional services, luxury hospitality and entertainment sectors.
With the integration, Pecopp will gain access to Rentokil PCI’s global research, digital tools and service infrastructure, aimed at improving delivery standards and operational efficiency.
Rentokil PCI managing director David Lewis said the acquisition supports the company’s focus on advancing service quality and scaling tech-driven solutions in India.
Pecopp Pest Control Services Pvt Ltd managing director Siddharth Balwani added that the partnership will help enhance service offerings while retaining a personalised approach for existing customers.
The acquisition reflects a broader push by Rentokil PCI to deepen its market presence through targeted expansion and a stronger customer-first strategy.
