MAM
Vamsi Murthy joins Netflix to steer India marketing
MUMBAI: Vamsi Murthy is all set to hit the right notes at Netflix as he takes charge of the marketing charter, as senior director, head of marketing India. With a career spanning some of the country’s biggest entertainment and digital brands, Murthy brings a mix of creativity, strategy, and audience insight to the streaming powerhouse.
Murthy’s journey includes leading consumer marketing at Hotstar, where he built strong brand equity across fiction, non-fiction, and sports content. From revamping entertainment marketing to establishing Hotstar Specials like Criminal Justice, Aarya, and Special Ops, he has repeatedly delivered campaigns that combined cut-through creativity with measurable business impact. His efforts earned recognition across Promax Asia, Kyoorius, and Indian Telly Streaming Awards.
Prior to Hotstar, Murthy helmed marketing at BookMyShow, ZEE5, Myntra, MakeMyTrip, and Reliance Communications, shaping brands across digital, social, CRM, PR, and creative campaigns. Known for full-funnel marketing expertise, he has consistently driven brand love, unique viewers, and subscriptions, while also cementing cricket and entertainment properties as cultural phenomena.
At Netflix, Murthy aims to partner with some of India’s finest creative minds to craft stories that connect, entertain, and inspire, taking the Netflix way to a whole new level. The stage is set, and the spotlight is on marketing magic.
Brands
Boeing appoints Barun as head of FP&A for global engineering function
Seasoned finance leader to steer budgets and strategy across global centres
BENGALURU: Boeing’s finance cockpit has a new pilot, and he is no stranger to turbulence or transformation. Boeing has appointed Barun as head of FP&A for global engineering, placing him at the centre of financial strategy for its worldwide engineering and technology operations.
Based in Bengaluru, Barun steps into a role that is as expansive as it is critical. He will serve as the primary finance lead for Boeing’s Engineering and Technology Centers globally, working closely with executive leadership to shape financial decisions, manage complex budgets, and design scalable finance processes that support the company’s growing engineering footprint.
In a note announcing his move Barun said, “I’m excited to share that I’ve joined Boeing Global Engineering. This opportunity is incredibly meaningful to me not just from a professional standpoint, but also for what Boeing represents globally.” He added that he looks forward to contributing to an organisation that continues to shape the future of aerospace and innovation.
Barun’s mandate spans strategic financial leadership, operational oversight, and stakeholder engagement. From directing large-scale budgets and schedules to influencing long-term organisational goals, the role blends financial discipline with business foresight. He will also lead cross-functional teams and partner with finance colleagues worldwide to support engineering programmes across geographies, including India.
The appointment caps a long stint at Juniper Networks, where Barun spent over a decade, most recently as finance senior manager. There, he led FP&A for global product business units and G&A functions, driving budgeting, forecasting, and long-range planning. He also played a key role in enterprise-wide transformation, including spearheading an Oracle to SAP ERP migration and building advanced analytics capabilities using tools such as Tableau and SAP Analytics Cloud.
His earlier career includes finance leadership roles at Sony India Software Centre, Cognizant Technology Solutions, and Mphasis, where he focused on financial planning, governance frameworks, and operational efficiency across global delivery centres.
A chartered accountant from the Institute of Chartered Accountants of India, Barun brings nearly two decades of experience across financial planning, digital transformation, and analytics-led decision making.
His appointment comes at a time when global engineering operations are becoming increasingly complex and distributed, requiring sharper financial oversight and agile planning. With Barun at the helm of FP&A for engineering, Boeing appears to be tightening its financial playbook as it looks to scale innovation with discipline.
