Netflix raises US subscription prices again across all plans

NEW YORK: Netflix has raised its subscription prices in the United States once again, marking its second increase in just over a year as it looks to fund a growing slate of content and new formats.

The revised pricing, updated on 26 March, lifts costs across all tiers. The ad-supported plan now stands at $8.99 per month, up from $7.99, while the standard ad-free plan rises to $19.99 from $17.99. The premium tier, which includes 4K and spatial audio, now costs $26.99, making it the most expensive standalone streaming plan currently available.

Extra member fees have also gone up, with ad-supported add-ons increasing to $7.99 and ad-free slots to $9.99. New users will see the revised rates immediately, while existing subscribers will get a notification and a roughly 30-day window before the changes take effect.

Notably, while prices are climbing, the features across plans remain unchanged, with no additions to screens, resolution or user benefits.

The move comes after a strong growth phase for Netflix, which added nearly 20 million subscribers in 2025 despite earlier price hikes. The streamer had also explored a potential $83 billion deal for Warner Bros. Discovery before stepping back to focus on organic expansion.

With subscriber momentum still intact, Netflix appears confident that audiences will continue to stay tuned, even as the cost of streaming keeps edging upwards.