Ad Campaigns
USHA’s #FollowYourHeart Father’s Day campaign
Mumbai: Usha International, a consumer durables company, ran a social and print media campaign this Father’s Day to express gratitude to all Fathers and Father figures in our lives – people who enriched our lives in unimaginable ways.
Attached is the video, produced by Fuel Films, celebrating Father’s Day in the Usha way, the premise of which is that when we were kids our fathers encouraged us by saying #FollowYourHeart and now that we are all on the path of our chosen journeys, it’s time for us to give back. It’s now our turn to be able to tell our Fathers that it’s time for them to #FollowYourHeart.
The video campaign is being promoted on YouTube, Facebook and Instagram all across India. We are also present across multiple social platforms.
A full-page Father’s Day #FollowYourHeart advertisement (attached) was also published across all 45 editions of The Times of India, the country’s leading newspaper.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
