Godrej & Boyce Mfg Co led the category on TV, holding a 33 per cent share of ad volumes.
The video campaign is being promoted on YouTube, Facebook and Instagram all across India.
Usha iChef Air Fryers meet busy lifestyles, appealing to health-conscious individuals.
The first season of the league was a resounding success for MI.
The TVC has been shot by Illusionist Films, Mumbai.
