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upGrad launches campaign for Digital Marketing Job-Linked Bootcamp

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Mumbai: Asia’s largest higher edtech company upGrad is back with yet another clutter-breaking digital campaign featuring a seemingly ironic interviewer-interviewee banter. The campaign film, through interesting on-screen chemistry, brings out the efficacy of upGrad’s best-in-class faculty, and the placement strategy it offers under its Digital Marketing Job-Linked Bootcamp, delivering a promising career outcome.  

 Conceptualised by upGrad’s in-house creative team, the film is produced by Valeum Films and is directed by Manoj Tapadia, who has made ad films for an endless list of brands, notably Dove, Maggi, Dettol, Tata Tea, Havells, Symphony, and HDFC. The film, shot in an office setup, shows a job interview underway that isn’t going the applicant’s way, until he answers a key question that turns the interview – and the hiring manager’s perspective – around.

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The six month bootcamp has been developed using upGrad’s extensive industry experience and offers a hands-on curriculum, including 200+ hours of live lectures, introduction to niche digital marketing tools, and 65+ hours of interview preparation and dedicated soft skill development sessions each. Prepared by industry experts for industry roles, the 100 per cent live bootcamp is carefully designed for freshers to assist them land a job with a minimum of Rs 4 lakhs per annum within 150 days of performance-based program completion or an entire fee refund. The move is also set to accelerate India’s growth momentum significantly through an added employment doorway.

Commenting on the campaign, upGrad CEO – India Arjun Mohan said, “Job-Linked Digital Marketing Bootcamp is one of the biggest milestones, we, as a higher edtech leader, have introduced and therefore, it was critical for us to create maximum awareness touchpoints to let our target group and aspiring marketers take an informed career choice. The campaign draws insights from an internal study which highlighted the existing market gap in terms of available jobs. As a result, we realised that freshers and working professionals who aspire to build a career as digital marketers do not have a direct entry point. They have to pursue multiple different job profiles before they actually land the desired job.”

 “Young people change the face of any industry. Digital marketing is no different – in fact, it is one of the industries, most prone to be changed by new blood coming in. While earlier, young people usually stumbled into digital marketing, a structured and industry-relevant course like this upGrad Bootcamp, will give prospective marketers a great start to their career, thanks to the veteran faculty teaching it. This was the insight that led to the ad film,” added upGrad head of creative and content marketing – India Shreyas Shevade.

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 In line with upGrad’s commitment to LifeLongLearning, the program structure also includes 1:1 mentorship opportunity with industry experts, end-to-end support in resume building, interview etiquette, and mock interview sessions, enabling its learners with enhanced career development opportunities.

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Angel One Q4 profit surges 83 per cent to Rs 320cr

year net profit dips 22 per cent to Rs 915cr as revenue softens slightly to Rs 5,137cr.

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MUMBAI: Angel One has just earned its wings in style delivering a blockbuster Q4 that proves the brokerage giant is still flying high even in a cautious market. Standalone revenue from operations for the three months ended 31 March 2026 rose sharply to Rs 1,459cr, up from Rs 1,056cr a year ago. Total income stood at Rs 1,467cr. After all expenses, profit before tax came in at Rs 440cr, while net profit for the quarter surged 83 per cent to Rs 320cr (versus Rs 175cr last year). Basic EPS stood at Rs 3.52 and diluted at Rs 3.44.

For the full year ended 31 March 2026, revenue from operations was Rs 5,137cr compared with Rs 5,238cr in FY25. Total income reached Rs 5,152cr. Profit before tax was Rs 1,272cr, and net profit came in at Rs 915cr (down from Rs 1,172cr). Basic EPS was Rs 10.09 (from Rs 13.00) and diluted Rs 9.85 (from Rs 12.68).

Total comprehensive income for the quarter stood at Rs 321cr, while the full-year figure was Rs 913cr.

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The strong quarterly performance reflects robust growth in interest income (Rs 455cr) and fees & commission (Rs 1,000cr), even as the full-year numbers moderated amid a softer overall environment. Finance costs rose to Rs 134cr in Q4 (full year Rs 437cr), while employee benefits stood at Rs 244cr for the quarter (full year Rs 1,067cr).

In a year when many brokers felt the pinch of muted market activity, Angel One has delivered a sparkling Q4 that shows its core broking engine is firing on all cylinders. With the books now closed on FY26, the Mumbai-based player has once again demonstrated that consistent execution and a sharp focus on retail participation continue to pay rich dividends in India’s booming capital markets.

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